This innovative Christmas shopping experience in the metaverse has officially launched from Lacoste.
In Brief
Lacoste introduces a virtual shopping experience that will be accessible throughout the month of December.
This unique digital space features three distinct areas filled with Christmas-themed merchandise, interactive games, and exclusive content tailored for visitors.
The French fashion giant Lacoste brings to life the concept of a metaverse store adorned with festive themes.
In collaboration with Arianee and Emperia, a company specializing in virtual reality solutions, Lacoste aims to create an engaging metaverse experience. These partners will play a crucial role in continually introducing fresh and exciting elements to this virtual shopping space.
The shopping experience created by Lacoste embraces a playful, gamified approach. To access the store, users step through a crocodile's mouth, leading into an immersive environment that includes three different rooms. virtual rooms Inside, the first room showcases five seasonal products, allowing customers to explore them from a 360-degree angle and interact with them directly. Next, the second room focuses on Christmas-themed items, where guests can engage with the products and participate in themed games. Lastly, the third room, exclusive to Lacoste UNDW3 NFT holders, will offer special boxes for visitors to win unique virtual collectibles starting in December.
The metaverse shopping experience This exciting shopping adventure will remain available throughout the entire month of December.
Arianee's CEO and co-founder, Pierre-Nicolas Hurstel, emphasizes, \"Web3 engagement goes beyond just minting. The future of customer experience in Web3 hinges on personalizing shopping encounters, whether they're in-person, online, or immersive. We’re thrilled to demonstrate how our token-gated solutions can thrive in an environment like Emperia.\"
Emperia has recently crafted a virtual shopping experience for the renowned department store Bloomingdale’s, featuring well-known brands such as Nespresso and Chanel, alongside a party room and a dedicated beauty and spa area.
The concept of virtual retail spaces has been around for a while. Earlier this year in May, the web development firm MetaVRse introduced its project, TheMall, which allows users to explore a 3D shopping plaza accessible via the internet from billions of devices.
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Disclaimer
In line with the Trust Project guidelines Valeria holds a Master’s degree in Public Communications and is pursuing a second major in International Business Management. When she’s not reporting, she often engages in photography and fashion styling. At just 13, she launched her first fashion blog, which sparked her ongoing love for journalism and style.
