Kids Foot Locker has entered Roblox's metaverse with their exciting 'House of Play'
In Brief
Kids Foot Locker is taking the 'House of Play' concept to Roblox's immersive, virtual environment for gaming.
The interactive metaverse segment allows kids to engage in games, acquire 'powerful' virtual sneakers, and roam through an entertaining digital landscape.
Kids Foot Locker has announced A special gaming adventure, 'House of Play', is now available in Roblox, creating an engaging atmosphere for kids to explore games and unlock virtual footwear.
The House of Play was first introduced Initiated in 2021, this project emphasizes creating a 'full-family experience rooted in play' in local communities. At a physical outlet in Miami, the House of Play provided fun areas and diverse activities, showcasing the latest in kids' apparel, accessories, and footwear. This initiative has now ventured into the metaverse.
Guided by virtual staff known as Stripers, who appear as non-playable characters, the Roblox game presents various mini-games including a basketball hoop, fast-paced parkour courses, and a high jump challenge. Players can earn tokens in these games to unlock exclusive sneakers that grant them special abilities to be used throughout Roblox's expansive universe.
The renowned global retailer is hosting the House of Play experience on Roblox until January 31, 2023.
In September, the largest American retailer, Walmart unveiled two interactive platforms designed for youngsters within Roblox. Walmart Land and the Universe of Play let kids 'collect virtual merchandise (often called verch), play with toys and avatars, earn coins and goodies, enjoy live music performances, partake in challenges, and win fashion contests.'
Earlier this month, Roblox reported Despite reporting a Q3 2022 financial deficit that led to a 13% drop in stock value, Roblox experienced a 24% increase in daily active users compared to last year, totaling 58.8 million, along with an additional 20% rise in hours spent on the platform totaling 13.4 billion.
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