KIA initiates an innovative advertising campaign incorporating NFTs.
Kia America is rolling out a marketing campaign that highlights NFTs, aiming to showcase the standout features of the 2023 Kia Soul.
The 30-second advertisement titled “Built for Whoever You Are” was developed by the creative team at David&Goliath in California. It features QR codes that link to exclusive Kia-themed NFTs, allowing viewers to scan and claim one of 10,100 unique non-fungible tokens.
The collection includes NFT artworks from The Dead Army Skeleton Klub, commonly referred to as “DASK.” Additionally, it boasts high-quality 3D-rendered collectibles, each with over 150 unique handcrafted details. Don’t forget, Kia’s new lineup also offers special-edition generative NFTs that combine DASK and Kia themes.
This campaign is supported by a leading non-fungible token platform. Sweet NFT Earlier this year, in February, that same platform partnered with Kia to launch the “Robo Dog” NFTs.
“We are genuinely excited to collaborate once more with such a well-known brand to unveil this exclusive collection for everyone. It’s a groundbreaking achievement for broad adoption, as it marks the first time NFTs have been incorporated into a national TV advertisement. Consequently, millions will witness it, many of whom will be experiencing the realm of Web3 for the first time,” shares Tom Mizzone, the founder and CEO of Sweet.
Automobile manufacturers are increasingly venturing into the Web3 domain. Chevy Corvette and Hyundai Several have already launched specialized NFT collections, while brands like Audi and Volkswagen have plans to follow suit. bring VR experiences into their automobiles.
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