Sanrio, the famous Japanese brand, launches a new series of 10,000 Hello Kitty NFTs in collaboration with RECUR.
World-known Japanese brand Sanrio partners in collaboration with RECUR to unveil the first NFT featuring 'Hello Kitty'. collection .
RECUR is known for its inventive multi-chain collections and has previous experience in developing NFTs themed around toys. They recently launched a Nickelodeon-themed collection as well as Care Bears NFTs .
“ Hello Kitty and Friends World This NFT collection showcases 10,000 intricately hand-drawn artistic profiles of Hello Kitty alongside five of her beloved friends.



The collection portrays these cherished characters in eight iconic global locations. Those who acquire the NFTs can embark on digital adventures across various cities, encountering numerous challenges along the way. Participants will have a chance to earn unexpected digital collectibles. Additionally, holders of the RECUR Pass will gain entry to two exclusive contests.
We are excited to establish a platform where Hello Kitty enthusiasts, both longtime fans and newcomers, can soar into the Metaverse with Hello Kitty and Friends World. Our aim is to foster a community where fans can engage and explore the Metaverse alongside the brands and intellectual properties they cherish. We eagerly anticipate bringing this vision to life for Sanrio lovers everywhere,”
expressed Zach Bruch, the Founder and CEO of RECUR.
The pre-launch for the Hello Kitty NFTs kicked off on August 24, and the general sale commenced today at 2 PM ET. At the time of writing, the starting price for 'Hello Kitty and Friends World' stands at 9.9 ETH, roughly equivalent to $16,830.

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In line with the Trust Project guidelines Valeria serves as a journalist for Metaverse Post, concentrating on funding initiatives, AI technology, the metaverse, digital fashion, NFTs, and all things related to web3.