Italy’s Serie A soccer league has ventured into virtual reality with its very first match broadcast in the metaverse.

This past weekend, Serie A celebrated a historic moment by being the first league to present a match in the immersive realm of the metaverse.

On Sunday, the iconic San Siro Stadium hosted a thrilling match between Serie A giants Milan and Fiorentina, which was exclusively accessible to fans located in North Africa and the Middle East via the dedicated ‘Serie A room’ in The Nemesis metaverse.

Thanks to the partnership with their official sponsor, TIM, and along with the expertise of blockchain agency ConsenSys, a multitude of fans were able to witness the match live and engage with interactive elements within the ‘Serie A room.’

Serie A's CEO, Luigi De Siervo, expressed pride in their pioneering move, stating, \"We have decided to be the first to stream a soccer match in the metaverse because we believe pushing the envelope of technological innovation is vital for a modern league like Serie A.\" said De Siervo further noted, \"The Middle East and North Africa region holds strategic significance for us due to the strong presence of Generation Z and their openness to new technologies.\"

The match concluded with a narrow 1-0 victory for Milan, putting them in a stronger position for the national championship.

Basketball organizations are also diving into the virtual realm; earlier this year, the Brooklyn Nets made history by hosting the first-ever basketball game in the metaverse, offering fans a stunning 360-degree VR experience.

In February, the world-renowned Manchester City Football Club, which competes in the English Premier League, announced its plans to create a virtual replica of the famous Etihad Stadium in the metaverse, aiming to broadcast VR matches there in the future.

Manchester City Football Club unveils NFTs in collaboration with Puma to celebrate this monumental occasion.

Photo by  Emilio Garcia  on  Unsplash

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