Intuit Introduces a Revolutionary AI Assistant for Small Businesses and Consumers

The financial powerhouse Intuit has launched "Intuit Assist," a cutting-edge AI assistant aimed at supporting clients with their financial choices across various products like TurboTax and QuickBooks.  launched TurboTax uses Intuit’s deep tax expertise along with vast data and its exclusive AI-driven Tax Knowledge Engine. Simultaneously, QuickBooks serves as an AI-enhanced tool that analyzes business performance and customer interactions to reveal actionable insights.

Intuit Assist: A Leap Forward in Financial Solutions for SMEs

This bold initiative marks Intuit’s latest step in utilizing artificial intelligence for the benefit of its primary audience, small and medium-sized businesses. The aim is to empower SMEs with state-of-the-art technology that has traditionally been unavailable to them.

The essential functions of \"Intuit Assist\" include streamlining tax submissions, providing faster refund access, and offering tailored financial advice. It harnesses the company’s proprietary generative AI operating system, which has been rigorously tested for accuracy, a critical factor during AI implementation due to the occasional generation of erroneous data.

Intuit's unique GenAI operating system (GenOS) and custom financial language models are specially designed for tax, accounting, cash flow, personal finance, and marketing needs. GenOS enables the platform to generate and deliver transformative GenAI experiences that foster significant innovation across its suite of products to tackle core financial challenges faced by clients and promote sustainable growth.

For those moments when human touch is necessary, Intuit’s Live Platform will facilitate customer connections with experts, ensuring a thorough and trustworthy support framework.

The launch of \"Intuit Assist\" begins with all TurboTax customers and a select group of other Intuit users. Moreover, the company has plans to roll out additional features as we approach the 2023 tax period, solidifying its dedication to enhancing financial decision-making processes.

“We're crafting a future where we take on the heavy lifting for small businesses and individuals to drive their financial success and help them realize their aspirations,” remarked Sasan Goodarzi, CEO of Intuit. “By leveraging our extensive data and long-standing investments in AI and GenAI technology, we’re set to unlock new potentials for AI-enhanced customer interactions.”

Meet Intuit Assist Your personal generative AI-powered financial companion

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