Infosys Collaborates with Generative AI to Boost Fan and Player Experiences at the Australian Open

Infosys aims to expand its AI capabilities at the 2024 Australian Open (AO) by implementing innovative technologies for engaging fans, enhancing player performance, and creating digital content. A notable feature is the ‘Bracket Challenge vs AI,’ where fans can pit their predictive skills against AI through the AO website. generative AI Launched on January 11, the Tournament Challenge invites fans to forecast outcomes for the entire tournament, offering a chance to compete against AI. There’s also a Daily Challenge where fans can predict match winners on a day-to-day basis.

The Infosys Match Centre is set for a cognitive upgrade with Gen AI Story Cards – an exciting new feature that gives fans contextual insights in an interactive card format as matches unfold.

AI Match Bytes, a feature powered by advanced AI, will create visual story cards that narrate the drama of the matches in real time. The Win Predictor feature dynamically updates the likelihood of winning as matches progress, further enriching the fan experience.

Infosys plans to utilize its range of AI-driven services and solutions via Infosys Topaz to enhance the experience at the AO. Topaz will provide cutting-edge cognitive solutions to further Tennis Australia’s AI journey.

"Our partnership with the Australian Open has pushed us to innovate at every digital and physical touchpoint, creating engaging experiences that entertain while keeping fans informed. This year, we are utilizing Infosys Topaz to deliver a range of AI-first experiences aimed at players, fans, and the media, shaping the sport’s future. We are thrilled to have our ambassador Iga Świątek participating in the first grand slam of the year,\" stated Andrew Groth, executive vice president for Asia Pacific at Infosys. LLMs \"We are eager to witness our purpose unfold at the Australian Open while our technologies continue to empower new opportunities for everyone,\" Groth added.

Impacts of AI on Player and Media Experience

At AO 2024, AI will play a vital role in dissecting match dynamics, offering valuable insights for players and coaches to unlock their winning potential.

The AI Shot of the Day feature aims to enhance the abilities of Tennis Australia's media team, enabling swift posting of highlights from each day's matches, packaged as clips ready for social media. This not only speeds up content delivery but also keeps fans engaged without having to sift through lengthy match footage.

Beyond just the game, Infosys and Tennis Australia are collaborating to promote digital education.

Students in Year 10 and 11 from metropolitan Melbourne, regional Victoria, and New South Wales will have access to curated learning experiences powered by Infosys Springboard. This initiative gives students an inside look at the future of generative AI by visiting the Infosys Fan Zone.

In honor of tennis icon Rafael Nadal, Infosys has introduced ‘Rafa Forever,’ an innovative generative AI platform. This allows countless fans who miss Nadal at AO 2024 to celebrate his legacy by crafting unique creative masterpieces. AI-enabled As the 2024 Australian Open progresses, the integration of such advanced technologies promises to redefine how fans engage with the tournament, bringing them closer to the action than ever before.

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Kumar is a seasoned technology journalist specializing in the fast-evolving intersections of AI/ML, marketing technology, and emerging domains like cryptocurrencies, blockchain, and NFTs. With over three years in the field, Kumar has established a strong reputation for crafting engaging stories, conducting insightful interviews, and providing in-depth analyses. His proficiency lies in producing impactful content, including articles, reports, and research publications for leading industry platforms. Combining technical expertise with storytelling skills, Kumar effectively communicates complex technological ideas to diverse audiences in a clear and captivating manner. generative AI Sophon Introduces Smart Accounts for Seamless Blockchain Access Across the Entertainment Sector