Officials from India's IT Ministry are raising serious concerns about the risks associated with deepfakes and are pushing for action from social media networks.
In Brief
Government representatives from India are joining forces with cybersecurity specialists to tackle the growing challenges that deepfake technology presents.
In an anticipatory move targeted at the rising threat of deepfakes, deepfake technology India's Union Minister for Electronics, IT, and Communications, Ashwini Vaishnaw held a high-level meeting today.
A gathering of Indian government officials and cybersecurity experts took place, focusing on strategies to effectively tackle the hurdles posed by deepfake content.
During a virtual summit where India holds the presidency, Prime Minister Narendra Modi highlighted the perils associated with AI-generated content. G20 nations \"The world is increasingly concerned about the harmful implications of AI. India believes it's crucial to collaborate on global regulations for AI. Recognizing the potential societal dangers of deepfakes, we must strive to progress together,\" stated PM Modi. \"AI should be accessible to everyone, while ensuring safety for society as a whole.\"
Deepfakes represent a type of media content that can be crafted using
This technology has become a significant instrument for spreading misinformation and impersonating individuals online. AI technologies These deceptive creations arise from machine-learning algorithms paired with facial mapping technologies, which facilitate the unauthorized incorporation of someone’s likeness into digital content. When done skillfully, the final product can be an exceedingly convincing yet completely fictitious text, video, or audio segment showcasing a person doing something they never did.
Concerns about deepfakes have surged in India, particularly following the widespread circulation of a deepfake video involving actress Rashmika Mandana on social media platforms.
In a post on the platform X (formerly known as Twitter), the actress expressed her distress: \"It pains me to address the deepfake video of myself circulating online. Incidents like this are incredibly frightening, not only for me but for everyone, as we are all susceptible to such dangers due to the misuse of technology.\"
It deeply saddens me to have to talk about the deepfake video of me that is being shared online.
A call for social media networks to adopt a more stringent stance on addressing deepfake content has been emphasized by Ashwini Vaishnaw. He warned that the traditional 'Safe Harbour' protection may not hold if they fail to take proper action against deepfakes.
The Indian IT minister is urging social media platforms \"The Safe Harbour provisions that social media platforms currently enjoy may be nullified if these platforms do not take the necessary steps to eradicate deepfake content,\" he remarked.
Recently, social media companies have started to implement new policies to curb deepfakes.
YouTube has also revealed its plans to allow users to submit requests for the removal of AI-generated or altered content that mimics identifiable individuals, including their faces or voices, typically referred to as deepfakes.
In a recent blog post The company has noted that not every reported instance will be automatically erased. Aspects such as whether the content qualifies as parody or satire will be factored into their review process. Also, the specific identification of the requester or their status as a public figure may set a higher bar for removal.
On another front, Microsoft has unveiled its intention to offer a service enabling election candidates to authenticate and digitally sign their content via digital watermarking. This initiative, dubbed 'Content Credentials as a Service', incorporates digital watermarking credentials established by the Coalition for Content Provenance and Authenticity (C2PA), which encode metadata relating to the content's origin through cryptography.
Content embedded with the digital watermark will reveal details about how, when, and by whom the content was created or modified, clearly indicating whether it has been generated by AI, such as in the context of deepfakes.
The escalating prevalence of deepfake technology raises significant concerns, making it imperative to establish AI regulations that involve collaboration among various stakeholders, including governments worldwide. We are at a critical moment where ensuring a secure digital environment is essential.
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