by The company recently revealed its groundbreaking achievement in the gaming blockchain field with the launch of Immutable zkEVM.

Alisa Davidson May 01, 2025 This next-generation platform utilizes zero-knowledge proof technology to enhance user experiences by completely eliminating transaction fees, tackling a major hurdle for the widespread acceptance of decentralized gaming. by Gas fees have been a significant barrier for users. Immutable states that these fees, which are crucial for keeping blockchain secure, have made it difficult for many players to transition from traditional gaming systems.

Michael Powell, Head of Product Marketing at Immutable, told Metaverse Post, \"When players don’t have to pay fees to engage with your game, you'll likely see a surge in players. But more importantly, the overall user experience becomes significantly improved beyond just financial costs. With Immutable zkEVM, game studios can erase the notion of gas fees from how players perceive their experience.\" Alisa Davidson .

He further elaborated, \"Gamers coming from traditional backgrounds aren’t accustomed to paying fees for actions in games (like crafting or transactions), so with Immutable zkEVM, they’ll enjoy a gaming experience they recognize and are comfortable with.\"

Tackling the issues related to gas fees is key to facilitating decentralized gaming. May 01, 2025 Immutable claims that gas fees complicate user interactions and force players to jump through hoops—such as bridging and swapping funds—to ensure they have enough in the right wallet.

Designed specifically for gaming, Immutable zkEVM is compatible with the Ethereum Virtual Machine, offering scalability and top-tier security while eliminating gas fees, fostering affordability and accessibility for gamers venturing into this new territory.

The company announced that developers using Immutable zkEVM can cover gas fees for users with Immutable Passports, simplifying onboarding and improving transaction rates. The mainnet of Immutable is set to launch in early 2024, during which gas fees will be subsidized across its gaming ecosystem for a limited time, making it easier for users to adapt.

According to Powell, \"Players authenticate transactions using their wallets for on-chain actions that involve their assets. If the transaction is initiated from a Passport wallet, we validate it based on the game's sponsorship settings. If a third party opts to cover the transaction costs, Immutable submits the transaction on the player's behalf without gas charges, later recouping from the party involved—be it a game studio, marketplace, or Immutable itself.\" by He added that to ensure zero gas costs for players, game developers can create a gas fund through Immutable's Developer Hub, which can be topped up in various ways. If a transaction is covered, the costs will be deducted from this fund. Alisa Davidson .

Leading the way in innovative monetization strategies, May 01, 2025 Immutable is focused on making gas usage more efficient within zkEVM, resulting in minimal costs for game developers—approximately $500 to $1,000 for every 100,000 players. With a well-structured game economy in place, the company believes that gas sponsorship could boost player acquisition and conversion while allowing for notable revenue generation that exceeds the incurred expenses.

Michael Powell stated, \"We believe game developers should treat the expense of gas sponsorship akin to their traditional server costs. Just as players don’t pay their own AWS fees, game studios should fund gas costs to eliminate this friction and transform users into profitable customers through diverse monetization strategies. With thoughtful game design, gas sponsorship can enhance player engagement, conversion rates, and overall revenue for game developers.\"

By considering gas sponsorship as a standard operational cost, developers can implement models of digital asset ownership that create win-win situations for both players and themselves.

The upcoming mainnet launch aims to be transformative, creating a gaming ecosystem that is more inclusive and seamless for all.

Finding the right balance between monetization and player satisfaction remains the greatest challenge in gaming. Currently, only 5% of players tend to make in-game purchases, and over 60% of those often regret their spending decisions. However, when blockchain technology and asset ownership come into play, we've seen increased player involvement, a rise in average revenue per user, and a decrease in player drop-off rates,\" said Powell to Metaverse Post. \"Shifting the perspective from a 'user' to an 'owner' not only opens new revenue opportunities for game studios but also allows players to partake in the success of the game.\" Join Our Newsletter. Lastly, please note that the information provided here does not constitute legal, tax, investment, financial, or any other type of advice. Always invest responsibly and seek independent financial counsel when needed. Additionally, we recommend consulting the issuer's or advertiser’s terms and conditions and support resources for further clarification. MetaversePost strives for unbiased reporting, but market dynamics can shift unexpectedly.

Victor serves as a Managing Tech Editor/Writer at Metaverse Post, covering topics such as artificial intelligence, cryptocurrency, data science, the metaverse, and cybersecurity in enterprises. With five years of experience in media and AI across notable publications like VentureBeat and DatatechVibe, he is also a Media Mentor at esteemed universities like Oxford and USC. With a Master’s degree in data science and analytics, Victor is dedicated to providing insights into emerging trends.

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