The Capgemini Research Institute emphasizes that immersive technologies play a crucial role in shaping how consumers engage with products.

Emerging technologies tied to the metaverse, such as AR and VR, are broadening customer experiences, with their rising popularity hinting at a deeper impact in the near future.

Capgemini Research Institute's latest report, titled 'Total Immersion: How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations,' reveals that a remarkable 77% of consumers anticipate that immersive experiences will revolutionize their interactions with brands and services. Furthermore, 70% of surveyed organizations recognize the necessity of such experiences as market differentiators. Source: Capgemini Research Institute Interestingly, around 58% of participants believe that immersive experiences could be incredibly beneficial when it comes to making purchasing decisions or selecting services. This technology enables users to virtually test out products like cosmetics or clothing, enhancing the online shopping experience. At the same time, companies can harness this technology for their own internal processes, including training and remote assistance.

Capgemini's research found that a significant 60% of consumers owning VR headsets or AR glasses are interested in using these devices for purposes beyond gaming to engage with brands. For example, they might want to explore products or enjoy services in a simulated environment. shopping experience Another notable statistic from the report indicates that 63% of Snapchat's users, which amounts to over 200 million people, actively engage with its AR features. Additionally, the extended reality (XR) market is projected to reach almost $400 billion by 2026, exhibiting a compound annual growth rate of about 58% from 2021 to 2026.

According to reports, mixed reality Immersive technologies are poised to influence every facet of our lives. With advancements in bandwidth, content quality, and more accessible computing power, the barriers to entry in this space are diminishing. This means that soon, individuals everywhere will have opportunities to create and experience such innovative technologies.

Capgemini reported insights from a director of engineering at a major retail company. The research included responses from 8,000 consumers and 1,000 organizations across various industries worldwide, collected in July and August of 2022. showroom.

Capgemini pointed out that many companies currently lack the necessary strategies to scale their immersive technology initiatives. active users This suggests that the general public may not yet feel ready to fully embrace the metaverse, indicating that widespread adoption of these emerging technologies will require additional time. Please remember that the information shared on this page should not be construed as legal, financial, investment, or any form of professional advice. It's crucial to only invest what you can afford to lose and seek independent financial advice when uncertain. For more details, we recommend reviewing the terms and conditions as well as the help and support resources provided by the issuer or advertiser. MetaversePost is committed to maintaining accurate and impartial reporting; however, market conditions may change without prior notice. Agne is a dedicated journalist who tracks the latest trends and breakthroughs within the metaverse, artificial intelligence, and Web3 sectors for the Metaverse Post. Her zeal for storytelling has led her to engage in many interviews, seeking to unveil thrilling and captivating narratives. Agne has garnered a Bachelor's degree in literature and has extensive experience writing on diverse topics such as travel, art, and culture. She also volunteers as an editor for an animal rights organization, helping to raise awareness about issues related to animal welfare. Feel free to connect with her via

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