The celebrated game show 'The Price Is Right' kicks off a unique NFT collection.

The iconic American game show 'The Price Is Right' has introduced a gamified NFT collection as a way to commemorate its 50th season.

Partnering with Theta Drop—a budget-friendly NFT marketplace created by Theta Labs—Fremantle is behind this impressive initiative. The platform focuses on sectors like media, video, and entertainment.

Angela Hueber, Vice President of Partnership Solutions at Fremantle, expressed, 'For fifty seasons now, The Price Is Right has offered a variety of beloved pricing games that American audiences cherish. With our Theta-powered NFTs, fans of the show can own a fragment of television history and engage in thrilling challenges.'

The inaugural NFT pack, titled 'Cliff Hangers,' will be released soon. April 28, 2025 Know More Know More This collection features fan-favorite games from the show—like Punch-A-Bunch, Plinko, and Cliff Hangers. The exclusive NFT comes with a price tag of $50.

'Unlike many current NFTs, which are primarily valued for their artistic aspects, NFTs from The Price Is Right are designed with a unique emphasis on the benefits they offer to holders. Collectors might receive rare memorabilia from the show's history and much more,' the company stated.

'The Price Is Right' is not alone in venturing into the NFT space; in June, the animated Netflix series 'Love, Death & Robots' launched a collection featuring 9 NFTs. Show producer Phil Gelatt, alongside Anonymous Content, explored how to integrate NFTs within the series. As of now, all the codes have been uncovered. Read More Sony is promoting its new 3D display technology by offering a spooky Tiki head NFT for sale.

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