Hugo Boss Steps into the Metaverse with an AI-Driven Virtual Retail Space

In continuity with Metaverse Fashion Week 2023, Hugo Boss makes a significant mark with an immersive digital experience.

In partnership with Exclusible and Polycount, Hugo Boss presents a virtual space that serves as an 'extension' of its vibrant Spring/Summer 2023 Fashion Show held in Miami on March 15.

Situated on the Spatial metaverse platform, the virtual showroom invites users to explore Hugo Boss in an innovative manner. It draws inspiration from the Miami show, where models appeared to tread water. The digital venue harmoniously blends aquatic features with architectural design, and the runway visuals were notably crafted using AI technology.

The virtual storefront highlights five standout outfits from the real-world runway, and each creation, designed in the distinctive nude color palette, is linked directly to the brand’s online shop, allowing easy purchasing for metaverse visitors.

Moreover, the experience offers an interactive 'quest' that enables participants to earn a digital blue BOSS suit from the Spring/Summer 2023 collection, compatible with multi-game avatars on the Ready Player Me platform.

"Building on a series of NFT initiatives, our immersive showroom is a significant advancement in navigating Web3 and the Metaverse, presenting exciting avenues for fashion brands. We intend to capitalize on the storytelling potential this opens up for our brand, viewing it as a valuable sales avenue in our future omnichannel strategy. The virtual showroom aligns perfectly with our Miami runway show, reinforcing our ambition to be the leading premium tech-integrated fashion platform globally,\" stated HUGO BOSS CEO, Daniel Grieder. brings us closer This is not Hugo Boss's initial venture into web3. Back in October 2022, the brand released a limited collection of 1,001 NFTs, granting holders exclusive access to allowlists and various giveaways. Impressively, all proceeds from the primary sales were contributed to a youth-focused mental health initiative called 'Youth Aware of Mental Health.'

HUGO by Hugo Boss collaborates with Imaginary Ones for a unique 1,001-piece NFT collection.

Stradivarius Unveils an AI-Crafted Campaign. released PUMA introduces a captivating Metaverse experience, including a virtual runway show during New York Fashion Week.

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• Valeria is a journalist for Metaverse Post, specializing in fundraising, AI, the metaverse, digital fashion, NFTs, and all things related to web3.
• She holds a Master’s degree in Public Communications and is currently pursuing a second major in International Business Management. In her spare time, Valeria enjoys photography and fashion styling. At the tender age of 13, she launched her first fashion blog, igniting her passion for journalism and style.