Hublot proudly introduces the largest virtual stadium globally within the metaverse for the FIFA World Cup 2022

Swiss watchmaker Hublot is  entering the metaverse Launching just in time for the FIFA World Cup, Hublot unveiled its impressive creation, the 'Hublot Loves Football Metaverse Stadium.' Being the official sponsor and timekeeper of the World Cup under the LVMH group, Hublot's contribution is significant.

The virtual football arena was crafted in collaboration with spatial architecture studio MEIS, who are also known for designing several renowned stadiums. Spatial metaverse This immersive stadium features a 360-degree view and will display audiovisual content from the Hublot Loves Football initiative linked to the World Cup, showcasing talents like the French football star Kylian Mbappe. Crypto.com  stadium, Everton FC, and Roma Stadium.

By continuing its legacy as the premier timekeeper in football, this initiative marks a significant moment in the intersection of luxury, fashion, sports, and digital realms within the metaverse.

Inspired by the distinctive look of Hublot's Big Bang e-watch, this massive stadium accommodates 90,000 virtual fans, earning the title of the largest virtual stadium, dwarfing the Etihad Stadium's 55,000 capacity.

said  Hublot CEO Ricardo Guadalupe.

Fans can join in the action through mobile or desktop applications, as well as utilizing the Oculus VR headset. Hublot opted for a partnership with Spatial due to its strong VR compatibility and multi-device support.

The metaverse is becoming an attractive space for luxury brands, with users spending over 4 million minutes weekly exploring its wonders. Beyond athletes, the Hublot Loves Football Metaverse Stadium aims to appeal to artists and celebrities, ensuring a broader spectrum of entertainment.

Spatial is the Web3 choice for the world’s top During the World Cup, select Hublot boutiques located in prestigious shopping centers across Doha, Singapore, and Kuala Lumpur will offer VR experiences that grant access to this extraordinary stadium.

In a similar vein, the tech firm BeFootball is producing a VR football game that plans the first-ever immersive tournament for the World Cup, with a prize pool of $3,000 for participants.

The World Cup-themed NFTs will be auctioned, with proceeds destined for a charitable cause known as Street Child United. Fans can also create personalized NFTs during the FIFA Fan Fest event in Doha, Qatar. launched SuperPlayer Manchester City Football Club has launched NFTs in collaboration with Puma to commemorate a significant event.

Last week,  Visa partnered with Crypto.com FIFA has introduced an NFT marketplace for fans to collect digital football memorabilia.

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• Binance has announced the launch of Football Fever alongside NFT-based challenges designed for sports enthusiasts.
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• Agne is a journalist focused on the latest innovations in the metaverse, AI, and Web3 spaces for the Metaverse Post. Her enthusiasm for storytelling has led her to engage with various experts, consistently seeking to share compelling narratives. Agne holds a degree in literature and has extensive experience writing on diverse subjects, including travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, working to increase awareness about welfare issues. You can reach out to her at