The haircare brand Olaplex is now a part of Decentraland's virtual universe, introducing a groundbreaking virtual influencer.
Olaplex is expanding its metaverse The haircare brand is enriching its offerings in Decentraland, establishing itself as a leading force among beauty brands with exciting new virtual experiences.
A few months ago, Olaplex introduced its virtual assistant Introducing Kai, a virtual persona crafted from images of over 240 brand advocates and employees, blending their unique emotional attributes into a cohesive visual representation of the Olaplex community. The name 'Kai' was a decision made by the brand's social media followers.
Kai is not unfamiliar with Decentraland; back in June, the virtual avatar made an appearance and generously distributed 20 complimentary NFT outfits to those exploring the virtual space. participated in Decentraland’s Metapride Land Festival In an exciting initiative, the brand announced a contest inviting users to design a unique NFT hair accessory for Kai, with a generous prize of $2,500 awarded to both the winning designer and their selected charity. As reported by Glossy, participants can submit their creative 2D or 3D concepts, leading to the selection of three finalists, with the victorious design being minted as an NFT in Decentraland. However, the contest is not yet open for submissions.
Beauty blog Glossy reported Before making its debut in Decentraland, Olaplex revealed an immersive, metaverse-centric campaign. The U.S.-based haircare brand collaborated with Obsess AR, an experiential e-commerce platform, to introduce its innovative hair salon within the metaverse.
Customers can interact with Kai, explore product offerings, engage in hair care discussions, get diagnostics, enjoy podcasts, claim rewards, and much more.
In the salon \"We chose Decentraland as our partner in the metaverse because its values resonate with Olaplex's core principles. It's a decentralized, open-source platform that prioritizes accessibility, is built on Web 3.0 blockchain technology, and emphasizes energy efficiency,\"
Jue Wong, the CEO of Olaplex, expressed that by joining the Decentraland metaverse, the brand aspires \"to embody, connect, and grow our community in spaces where consumers are actively participating.\"
said Charlotte Watson, CMO of Olaplex.
Samsung US has launched a Discord server to broaden its Web3 outreach.
Read related posts:
Disclaimer
In line with the Trust Project guidelines Agne works as a journalist for Metaverse Post, reporting on the latest trends in the metaverse, artificial intelligence, and Web3. Her enthusiasm for storytelling fuels her to interview industry experts, aiming to share captivating narratives. With a Bachelor’s degree in literature, her writing experience spans various subjects, including travel, art, and cultural topics. Additionally, she has volunteered as an editor for an animal rights organization, promoting awareness surrounding animal welfare issues. You can reach her at.
