Gucci has made quite a splash by introducing stunning digital outfits for avatars in the metaverse.
Back in February 2022, Gucci took a significant step by launching a limited set of NFTs in partnership with SUPERPLASTIC. That same month, they made their entry into The Sandbox’s virtual landscape by acquiring a piece of land.
According to Gucci's CEO, the brand is unafraid to take the lead in various sectors, consistently seeking to innovate and break free from conventional boundaries. 'Gucci thrives on challenging norms and embraces curiosity throughout its journey,' he stated.
In an intriguing collaboration with renowned Web 3.0 creator Wagmi-san, Gucci's creative director Alessandro Michele participated in the 10KTF Shop situated in the floating metropolis of New Tokyo. In a striking gesture, Michele presented Wagmi-san with a digital magic globe that transformed into 5,000 mint passes for the 10KTF Gucci Grail. told Vogue Business.
The mint passes, each priced at 1 ETH, were transformed into unique NFTs personally designed by Gucci’s creative head and the acclaimed digital artist. However, these special NFTs were exclusively available to NFT collectors belonging to three specific groups: Gucci Vault members, the avatars residing in New Tokyo, and holders of PFPs from the Gutter Cat Gang, the World of Women, the Cool Cats, the 0N1 Force, the Bored/Mutant Ape Yacht Club, the Bored Ape Kennel Club, the Pudgy Penguins, the Cryptoadz, the Wolf Game, and the Forgotten Runes Wizards Cult.
The distinctive outfits are tailored for each individual based on their selected PFP, offering a groundbreaking avenue for self-expression that spans across digital realms, as described in the project’s overview. Discord community You may find the following related articles intriguing:
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In a significant development confirmed by Zuckerberg, NFTs are set to be integrated into Instagram in the upcoming months.
- The former CEO of Disney, Robert Iger, has joined the metaverse, marking a notable shift in his career trajectory.
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- Agne is a dedicated journalist who delves into the latest trends and advancements in the realms of the metaverse, AI, and Web3 for Metaverse Post. Her storytelling passion has led her to engage with numerous experts in these sectors, in pursuit of unfolding thrilling narratives. Agne holds a degree in literature and boasts rich experience writing about a diverse array of subjects, including travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, helping to elevate awareness around issues pertaining to animal welfare. Feel free to reach out to her at
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