Gucci is gearing up to showcase an intriguing NFT exhibition and auction.

Italian luxury fashion brand Gucci The brand is launching a virtual art gallery, collaborating for this initiative with prominent NFT players. NFT marketplace SuperRare In this endeavor, they're utilizing their experimental digital space known as 'Gucci Vault' to display the artworks.

Titled 'The Next 100 Years of Gucci,' this exhibition pays homage to the brand's evolution over the past century. Twenty-nine innovative digital artists have envisioned Gucci's future, drawing inspiration from its rich heritage. Notable contributors include VEXX, eBoy, Ignasi Monreal, Antoni Tudisco, AlienQueen, among others.

To facilitate discussions around the artworks, the label will host three exclusive Twitter Spaces. Curator and writer Rowynn Dumont will lead these engaging conversations, with recordings available later as part of the Gucci Podcast series.

The fashion label plans to reveal the artworks in three separate drops. The inaugural drop will run from June 23 to July 1, followed by the second from July 7 to July 15, and the final drop from July 21 to July 29. The first installment is set to be particularly exciting. auction is now open for bidding. 

This isn't Gucci’s first venture into the NFT space; back in January, they launched an NFT collection in partnership with SUPERPLASTIC. In May, the brand also expanded its reach to select U.S. stores. accepting cryptocurrencies Recently, Gucci collaborated with Roblox to offer users a unique experience in a virtual Gucci Garden located in the Metaverse. In a stunning presentation, Gucci introduced eye-catching digital wearables designed specifically for avatars in the Metaverse. . 

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