Gucci is making waves on Roblox with the promotion of its new fragrance.
Italian fashion brand Gucci promotes The new signature fragrance, 'Gucci Flora Gorgeous Jasmine Eau de Parfum,' is being promoted on the virtual stage of Roblox’s Gucci Town.
Notably, this fragrance is the inaugural physical product from Gucci to be highlighted on the Roblox platform. As both gaming and metaverse sectors draw increasing interest, traditional brands are exploring virtual environments as a space to showcase their offerings.
The brand has rolled out an exclusive campaign featuring Miley Cyrus, who adorns digital billboards throughout the venue. Additionally, her avatar is available for players to interact with, allowing them to snap photos alongside the celebrity ambassador. It's interesting to note that Miley is the inaugural celebrity to grace Roblox’s Gucci Town.
The marketing initiative for Gucci Flora invites players to immerse themselves in engaging games and challenges, where they can even earn rewards. Furthermore, participants can dive deeper into the fragrance's story and join activities led by Miley Cyrus's avatar.
Limited time only: Gucci Flora will be featured in Roblox's Town.
Gucci Town This space, known as Gucci Town, was introduced in May as part of the brand's virtual strategy. Here, users can dive into various mini-games, engage in conversations, and explore the captivating history of the fashion brand. A virtual store is also available, where players can experiment with and acquire outfits for their Roblox avatars.
Gucci is actively pushing boundaries within the Web3 universe. Since May of this year, the brand has started accepting cryptocurrencies as payment in select locations across the U.S. Recently, they have added ApeCoin as a payment option, targeting affluent holders of BAYC. Gucci has introduced stunning digital clothing options for avatars within the Metaverse.
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In line with the Trust Project guidelines Valeria is a dedicated reporter at Metaverse Post, focusing on fundraising, artificial intelligence, the metaverse, digital fashion, NFTs, and other web3 topics.
