Gucci Forms Alliance with Yuga Labs, Creators of the BAYC NFT Collection
In Brief
The luxury house Gucci collaborates with the creators of Bored Ape Yacht Club, Yuga Labs.
Gucci aims to actively engage in the development of the Otherside metaverse and the ongoing stories tied to 10KTF.
The partnership kicks off this week.
The Italian luxury brand Gucci teams up with Yuga Labs, known for the popular NFT collection Bored Ape Yacht Club. This initiative is designed to delve into the fascinating blend of fashion and entertainment within the metaverse.
As per the announcement, Gucci is set to play a pivotal role in Yuga Labs' Otherside metaverse, an innovative virtual gaming environment. Furthermore, the luxury brand will contribute to the evolution of the 10KTF storyline, which showcases unique one-of-a-kind NFTs along with their corresponding accessories.
While not much detailed information about this partnership has been released at this time, it seems likely that the collaboration will feature Gucci's iconic logo and distinctive style throughout the gaming experience. For example, we can already spot the brand's name displayed prominently on the jars within Otherside.
The partnership will reportedly kick off this week.
“We are thrilled to announce this dynamic partnership with Yuga Labs, a pioneering force in the web3 landscape. This collaboration will provide us with an active presence in the Otherside universe and the ongoing 10KTF narrative, expressed through various exciting forms,”
stated Robert Triefus, Gucci Vault & Metaverse Ventures CEO.
Through this alliance, Gucci effectively markets itself to affluent holders of BAYC, MAYC, 10KTF, and Otherside NFTs, as well as the gaming community.
It’s crucial to highlight that Gucci has previously worked partnered with 10KTF to design virtual attire for avatars navigating the metaverse. The line, referred to as the “10KTF Gucci Grail NFT,” featured 5,000 profile picture-style tokens, drawing inspiration from Gucci’s Aria and Love Parade collections.
The brand's ventures into web3 also extend to its involvement in Roblox and The Sandbox various metaverses and a creative collaboration with the NFT enterprise Superplastic. Additionally, Gucci accepts cryptocurrencies is accepting digital currencies as payment at select U.S. retail locations.
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