Gucci has selected Robert Triefus to lead Gucci Vault and Metaverse Ventures as their new CEO.
Robert Triefus has officially taken over as the CEO of Gucci Vault and Metaverse Ventures, succeeding Nicolas Oudinot, who has been with Gucci Vault since its launch in 2020 and is now moving on.
Triefus has been part of the Kering family since 2008, initially coming onboard as a global marketing and communications director. Four years later, he advanced to the position of vice president of marketing for Gucci, and in 2018, he became the executive vice president of brand and consumer engagement, later elevating to senior executive vice president in 2022.
He is set to officially start on November 1, taking charge of the brand's strategies in Web3 and gaming while advancing the Gucci Vault project.
In tandem, Micael Barilaro, who currently oversees new business initiatives within gaming and collectibles, has been appointed Vice President of Metaverse Ventures.
"Triefus's wealth of experience and expertise will significantly influence Gucci’s development in these key areas, having collaborated closely with various teams to mold the brand’s presence and strategy in both gaming and the Web3 landscape, alongside launching the Gucci Vault initiative,\"
stated the company.
In recent months, major corporations have been hiring high-level executives for roles focused on the Metaverse. Notably, in June, Walt Disney Co. brought on board a former Apple executive to spearhead their creative Metaverse strategies. Mark Bozon Additionally, Disney has also recently listed a position seeking a Principal Counsel for Emerging Technologies and NFTs. job offer Meanwhile, native Web3 entities continue to recruit top talent from traditional Web2 firms. For example, in May, a tech leader joined the female-driven NFT initiative, World of Women, while NFT brand Source had its leadership revamped when Julian Holguin, former CEO of Billboard, came aboard.
Here’s a look at notable AI art techniques from Midjourney and Dall-E, showcasing 130 well-known painting styles. Shannon Snow joined The MetaStreet protocol for liquidity NFTs has opened its vaults for user deposits, allowing participation in a growing digital asset marketplace. Doodles was joined Gucci has revealed its intention to incorporate cryptocurrency payments across multiple locations, highlighting its forward-thinking approach to finance.
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