Gucci and Vans Collaborate for an Exclusive Virtual Experience on Roblox
In Brief
The famed Italian label Gucci has teamed up with the athletic brand Vans to bring a distinctive metaverse adventure to the Roblox platform.
At the heart of this experience are Gucci Town and Vans World, where players can journey back and forth to discover exclusive digital items and engaging gaming experiences.
These two leading fashion giants, Gucci and Vans, have joined forces crafted an unmatched metaverse adventure on Roblox. Centered around the immersive environments of Gucci Town and Vans World, players have the opportunity to seamlessly move between them to uncover digital treasures and gaming content. This cooperation represents a notable advancement in the constantly shifting landscape where fashion meets the metaverse.
Imagined as a treasure hunt, players can transition from Gucci Town into Vans World via shoe boxes, searching for design swatches. Those who gather all items can earn either a virtual shoe or a skateboard-themed backpack, which can be freely accessorized on their Roblox avatars.
The virtual environments beautifully capture the spirit of both brands, showcasing Gucci’s iconic emblems and visuals alongside Vans’ distinctive footwear designs and materials, highlighted by their legendary checkerboard pattern.
The partnership between Gucci and Vans within Roblox is a natural progression of their recent physical sneaker collaboration, known as Gucci Continuum x Vans, which debuted on Gucci Vault. This experimental platform from Gucci showcases vintage collections and Web3 ventures, with the digital footwear in Roblox reflecting the aesthetics of the real-world Gucci Continuum launch.
Beginning today, Roblox players can engage in an exciting scavenger hunt across Gucci Town and Vans World until May 13.
The Italian fashion house launched Last May, Gucci Town was introduced, featuring various mini-games where players could earn GG Gems and a virtual shop to dress their avatars. Vans opened Vans World is an engaging skateboarding-themed metaverse that has been a part of the platform since September 2021.
Read more:
- Gucci Has Revealed Striking Digital Wearables for Avatars in the Metaverse
- Gucci has announced its intention to accept cryptocurrencies for payments at multiple locations.
- Gucci Teams Up with Yuga Labs, the Creators Behind BAYC
- Transforming Players into Creators: How Roblox is Enabling Content Creation Through Generative AI
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