BitPay has welcomed two new cryptocurrencies: ApeCoin (APE) and EuroCoin (EUROC). Gucci stands out as the first high-profile brand to permit payments for luxury goods using ApeCoin.

Alisa Davidson April 25, 2025 Gucci is set to be a pioneering brand that enables customers to pay for their purchases in physical stores using ApeCoin. by Alisa Davidson https://t.co/ipoeW6lXLl

April 25, 2025 by

Alisa Davidson April 25, 2025 They will be able to accept transactions in ten different cryptocurrencies, with more stores slated to embrace digital currencies this month.

Founded in 2011, BitPay is at the forefront of cryptocurrency payment processing and boasts a significant presence as a provider of Bitcoin and digital currency transaction solutions. They help clients convert their crypto assets into traditional currency smoothly.

Euro Coin shares a structure similar to USD Coin (USDC), which has a circulation exceeding $54 billion. Created by Circle as a stablecoin, it is completely backed by euros and can be redeemed at a one-to-one ratio. At present, EUROC is valued at $1.04.

ApeCoin serves as the official token for the Bored Ape Yacht Club, integral to the Otherside Metaverse—an immersive digital universe developed by Yuga Labs for Bored Ape holders. Recently, Otherside achieved a historic milestone by being the fastest NFT collection to reach $1 billion in sales. Currently, ApeCoin's market price is $6.78, reflecting a 4% rise in the past day.

"We incorporated ApeCoin and Euro Coin into our offerings in response to requests from our luxury merchant partners,\" Know More Know More

The brand is actively venturing into the Web3 realm: Gucci has recently unveiled a virtual art gallery in the SuperRare NFT marketplace, developed a town in the Roblox Metaverse, and launched several other innovative projects. Read More Gucci's decision to accept ApeCoin might signify potential collaborations with the distinguished BAYC, but for now, holders of ApeCoin can purchase exclusive Gucci items in physical stores using APE. Read more Gucci Launches Stunning Digital Wearables for Metaverse Avatars. News Report .

Gucci announces its intention to begin accepting cryptocurrency payments across various locations.

Technology

• The Bored Ape ‘Otherside’ Metaverse is set to release new features next week, with ApeCoin reaching unprecedented heights.
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