Gravitaslabs and LightLink have joined forces to introduce Lamborghini's new Web3 automotive platform.
In Brief
The partnership between Gravitaslabs and LightLink aims to significantly enrich fan engagements for Lamborghini and related brands by harnessing the Animoca Brands ecosystem to craft innovative B2B solutions within the automotive sector.
A creative design firm and tech innovator Gravitaslabs announced a strategic partnership with LightLink , an Ethereum Layer 2 blockchain dedicated to enabling instant and gasless transactions. These two entities are set on redefining brand engagement by offering fresh gamified experiences and enhanced methods for fostering brand loyalty.
"We're thrilled to collaborate with the LightLink team,\" stated Chris Lewis, CEO of Gravitaslabs, in an official announcement. \"The gasless feature of the LightLink chain provides us the flexibility to explore numerous customer journeys and use cases without the typical costs associated with on-chain transactions. As leaders in this field, LightLink is paving the way, and we see the entire industry gravitating towards this model,\" he continued.
Gravitaslabs has recently partnered with The Motorverse, considered Animoca Brands' largest Web3 motorsport community, to unveil Fast ForWorld—a digital platform merging luxury, gaming, and blockchain interoperability. Thanks to LightLink’s zero-gas Layer 2 technology, users of Fast ForWorld will discover new engagement methods, including earning loyalty rewards, taking part in quests, minting assets, and additional engaging activities.
Soon, users will get the chance to utilize their interoperable Lamborghini Revuelto from Fast ForWorld in various other Motorverse gaming experiences, such as REVV Racing and Torque Drift 2. The partnership between LightLink and Gravitaslabs is intended to extend beyond Fast ForWorld, with plans for collaborative efforts on innovative Web3 applications across a range of industries.
This new partnership enables Gravitaslabs to deliver a secure and user-friendly multi-chain solution for its users.
Focusing on developing Web3 strategies for top brands in the automotive, sports, fashion, and music industries, Gravitaslabs employs its cutting-edge proprietary platform to allow brands to engage with their audiences in virtual realms, interactive scenarios, and gamified ecosystems. Additionally, through connections with the wider network, Animoca Brands ecosystem the company amplifies the utility, value, and gameplay experiences for users.
Through this collaboration, Gravitaslabs will utilize LightLink’s Layer 2 blockchain technology to establish a secure and accessible multi-chain system. Designed with Optimum architecture, it aims to handle upwards of 10,000 transactions per second (TPS) at a cost less than $0.01 per transaction, serving as a solid infrastructure for enterprise-grade applications.
"Working alongside Gravitaslabs on Lamborghini's Fast ForWorld platform unlocks thrilling opportunities for Web3 engagement,\" shared Roy Hui, Co-Founder and CEO of LightLink, through a written statement. \"We’re transforming how brands like Lamborghini engage with consumers by integrating our Layer 2 blockchain technology with their specialized knowledge. This partnership reflects our dedication to crafting a seamless, interconnected blockchain ecosystem for both users and enterprises,\" he added.
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