Google is gearing up for an AI and search-focused event next week, following CEO remarks indicating an expansion of AI capabilities in the search engine.

Google’s event on February 8 will delve into the ways it is leveraging AI to upgrade its search engine capabilities.

According to the event description Google claims that it is redefining how individuals search for, discover, and engage with information, aiming to create a more natural and user-friendly experience. They also aspire to broaden access to information through their platforms, including Search and Maps. The 40-minute event will stream live from Paris at 8:30 AM ET.

This announcement is timely, as it follows Alphabet’s discussion of its Q4 2022 results, during which Sundar Pichai hinted at new AI innovations for the search engine. He emphasized the significance of AI, stating: earnings call \"AI represents one of the most significant technologies we are focusing on today.\"

"Our longstanding commitments to deep computing science allow us to position ourselves strongly as AI reaches transformative milestones, and I’m eager for the AI-driven advancements we’re about to showcase in Search and other areas,\" he remarked in the earnings disclosure.

Alongside the announcement of AI-enhanced search features, Alphabet revealed changes to their financial reporting for their AI division, DeepMind, which had been previously included under 'Other Bets'—a category for innovative projects, like self-driving vehicles and venture capital pursuits. Google acquired DeepMind in 2015 for a staggering sum exceeding $500 million, and the AI firm reported earnings of £43.8 million ($59.6 million) in 2020, marking a significant milestone for the subsidiary, followed by £102 million ($124.4 million) the following year.

Amidst growing competition in the AI space, Google is reportedly trialing various AI products as a strategic response to the rapid developments from OpenAI’s ChatGPT, particularly as Microsoft has enhanced Bing with GPT-3.5 to facilitate more conversational interaction with its users. In addition, Baidu, a Chinese tech giant, is working to integrate its own AI chatbot into its search functionality. Deepmind , will come under Google.

As the pressure mounts for Google to remain competitive in the AI arena, the company has reached out to its co-founders, Larry Page and Sergey Brin, who have distanced themselves from daily operations since 2019, to take a more active role in advancing their AI initiatives. Google is currently putting a new chatbot called Apprentice Bard, powered by LaMDA (Language Model for Dialogue Applications), through its paces. These strategic updates indicate Google’s dedication to bolstering its AI capabilities, and it will be intriguing to monitor how these developments unfold in the near future.

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