With Samsung contemplating a switch to Bing, Google is in a rush to enhance its AI-driven search engine, Project Magi, as noted by Metaverse Post.
In Brief
Project Magi, which is being developed by Google, aims to provide a more tailored and conversational user experience through its AI-equipped search platform.
Reports suggest that Google is feeling pressure as Samsung considers adopting Microsoft’s Bing search service, a move that could potentially cost the tech giant around $3 billion each year.
Per The New York Times, Google is advancing work on a next-generation, AI-enhanced search engine to outpace competitors. reported With a dedicated team of 160 engineers, Project Magi is a major focus for Google as they strive to integrate innovative AI functionalities into both their current search engine and a brand-new AI-driven alternative. They are faced with increasing competition from AI search engines like Microsoft's Bing, which has been bolstered by its association with ChatGPT.
The urgency in Google's undertaking is underlined by the recent news that Samsung may replace Google with Microsoft’s Bing as the standard search engine for its devices.
An article from The New York Times sheds light on the formidable challenges now facing Google's search business, generating annual revenues of $162 billion, particularly with the rising popularity of Bing, which has recently made strides with AI technology similar to that of ChatGPT.
Internal communications at Google labeled the company's reaction to the potential Samsung deal as 'panic,' likely due to a significant revenue stream of approximately $3 billion annually tied to their partnership with Samsung. Additionally, they could stand to lose another $20 billion from a contract with Apple up for renewal this year.
As rival AI systems like Bing present serious competitive threats not seen in 25 years, Google is hurrying to create a brand-new search engine that leverages AI technology, as well as upgrading their existing systems.
The collaborative effort among designers, engineers, and executives is geared toward enhancing the features of the forthcoming Magi search engine, which is intended to deliver a more tailored user interaction, anticipating user needs with improved functionality. Lara Levin, a spokesperson from Google, mentioned that while not all ideas may evolve into finished products, the company is excited about the prospect of rolling out new AI-driven features soon.
The design of Project Magi aims for a conversational interface, allowing users to engage with the search engine in a more fluid manner. Additionally, Google plans to enable transactions directly through the search platform, making it possible for consumers to buy products without leaving the search environment. While this would create a more convenient experience for users, marketers will need to adjust to a new cost-per-acquisition framework for their advertisements.
Earlier this year, Google attempted to introduce an AI chatbot called Bard with the intention of making complex information more accessible. However, the launch turned out to be quite a setback for the company, revealing the necessity for extensive product testing before public rollouts. During its launch event, the team struggled to locate the chatbot, and its initial responses even included a major factual error, leading to a staggering loss of $100 billion in market capitalization. Bard Microsoft, in partnership with OpenAI, has ambitious plans to take on Google with a Bing search engine powered by ChatGPT. major embarrassment A user on Twitter claims to have encountered a fresh interface featuring a chat integration with ChatGPT in the Bing search engine.
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