Google Play Establishes Comprehensive Guidelines for Developers on NFT Games and Applications in Revised Policy
In Brief
Google Play will now mandate that developers maintain transparency regarding applications or games that offer or facilitate the earning of NFTs. .
Apps failing to meet Google's gambling criteria cannot allow payments for a chance to acquire assets, including NFTs.
These updated guidelines were crafted in collaboration with industry leaders like Mythical Games and Reddit.
Google has updated its app store policy to enable transactions involving blockchain content, including NFTs, within applications and games on Google Play.
This initiative aims to empower developers to craft immersive and engaging experiences utilizing tokenized digital assets such as NFTs, as highlighted by Joseph Mills, the group product manager at Google Play. said on Wednesday.
As part of the revised policy, Google Play demands that developers be completely transparent about applications or games that sell or allow users to earn NFTs. Moreover, they are not allowed to advertise any potential profits from gameplay or trading.
Apps that don’t meet Google’s gambling eligibility criteria are prohibited from accepting payments for opportunities to win assets with unclear real-world value, including NFTs. For example, developers should refrain from offering purchases where the NFT's value is ambiguous at the time of transaction. This extends to 'loot boxes,' which provide randomly generated blockchain-based assets.
These regulations were established to protect users from uncertainties and to curb misleading practices within the NFT sphere, as Google Play strives to uphold a trustworthy and equitable environment for its users. The new guidelines were developed with insights from app and game developers, including Mythical Games and Reddit.
"We truly value Google’s collaboration in this joint effort to drive innovation in this area and advance these new economies. We believe these updated policies are beneficial for both players and developers, fostering the adoption of new technologies while also ensuring consumer protection,\" remarked John Linden, CEO of Mythical Games.
Matt Williamson, Senior Engineering Manager at Reddit, expressed that Reddit emphasizes empowering its users through clarity and a conscientious approach to blockchain-based digital assets, including its Collectible Avatars. He further noted that Reddit worked alongside Google to help revise their policy with the aim of fostering a fair environment that builds user trust and promotes responsible blockchain usage.
Future plans for Google involves collaborating with industry leaders to enhance support for blockchain-based app experiences, including secondary markets.
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