Google's chief executive has unveiled plans to fuse artificial intelligence chat capabilities with the search engine.

In a discussion with The Wall Street Journal, Sundar Pichai emphasized the company's goal of integrating generative AI into its primary search engine to better cater to diverse search queries and meet business needs. interview The California-based tech giant is at the forefront of creating large language models (LLMs) designed to comprehend and respond to natural language inquiries in a way that mimics human interaction. Nevertheless, this technology is yet to be fully implemented in their search engine.

"Can users engage with Google by asking questions and interacting with LLMs while searching? Absolutely,\" he stated.

With Microsoft introducing ChatGPT into its Bing search engine, Google faces a notable threat to its foundational business model. Reports from WSJ indicate an ongoing demand from investors for cost reductions, prompting Alphabet, Google's parent company, to lay off 6% of its workforce earlier this year.

Pichai told WSJ.

Microsoft has already integrated Even as it trims costs, Google remains firmly committed to advancing its AI projects, ramping up initiatives to launch new products in the wake of ChatGPT's success. While the company has utilized AI for interpreting complex queries for several years, the launch of ChatGPT has intensified competition among companies to incorporate such technologies into consumer-oriented products, with Microsoft's CEO Satya Nadella aiming directly at Google’s search engine.

Pichai also suggested aspirations to enable direct conversations between users and the company’s large language models through its search mechanism, which could fundamentally alter the traditional link-based search paradigm that has persisted for over two decades. Currently, Google is testing several new search features, including options that let users ask additional questions related to their initial queries.

In March, Google rolled out its AI chatbot, Bard, for public use. However, instead of integrating it into the Google search experience, it was made available through a waitlist on a separate site. During a demo presentation the previous month, Bard made several factual mistakes, revealing some limitations of Google’s chatbot and leading to a staggering $100 billion drop in the company’s market value.

In a drastic measure, Google let go of 12,000 employees but reassured continued innovation in AI technologies. A user on Twitter claims to have spotted a revamped interface in Bing that incorporates ChatGPT functionality. .

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