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Givenchy to launch Pride NFT

Givenchy to launch Pride NFT
Source: Givenchy.

Luxury company  Givenchy Parfums has announced They are set to release an NFT collection in celebration of this year's Pride.

Partnering with Amar Singh, a renowned gallery owner in London, and the Rewind artist group, Givenchy is creating an innovative collection of digital artwork. This collection will be available on the Veve NFT marketplace, with all proceeds directed to Le MAG Jeunes, a French organization supporting LGBTQIA+ youth, established in 1985. This project reflects Givenchy's dedication to inclusivity and support for the community.

The Veve platform will feature a total of 1952 NFTs, showcasing animated images that embrace a glitch art style alongside the vibrant colors of the traditional Rainbow Flag. This thoughtful integration offers viewers a captivating artistic experience.

The project summary highlights: 'Entitled “Pride,” the artwork designed by Rewind Collective for Givenchy Parfums includes a series of animated portraits that celebrate diversity, identity, and the quest for equal rights. The collective has creatively reimagined these photos digitally, incorporating the vibrant colors of the Rainbow Flag, emphasizing Givenchy's commitment to a broader, more inclusive concept of beauty.'

This initiative is not Givenchy's first endeavor in the charity NFT space. In the previous year, they launched the CHITO X GIVENCHY NFT project, creating a limited edition of 15 unique digital fashion NFTs, with all proceeds aimed at ocean conservation efforts.

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