Through a collaboration with BSTROY and Felt Zine, Givenchy integrates NFTs into a tangible collection of fashion items.

Creative director Matthew M. Williams has collaborated with BSTROY and Felt Zine to produce stunning digital replicas of Givenchy’s capsule collection. This collection features 360 NFT artworks influenced by retro gaming aesthetics, pixel art, and the broader digital art scene.

Fashion enthusiasts located in the U.S. or Europe have the opportunity to acquire these items, with a digital counterpart included at no additional cost. The apparel line showcases a stylish hooded bomber jacket, a classic hoodie, a timeless t-shirt, trendy sneakers, a cropped bomber jacket, and rugged denim biker boots. one of the six items The NFT collection, which envisions the future of fashion with an emphasis on inclusivity, groundbreaking materials, and innovative designs, is set to launch. This will include features like token-gated releases and invitations for exclusive physical and digital events, along with a membership program throughout 2023, with further announcements forthcoming.

Felt Zine represents a collective of Web3 creatives, including technologists, directors, and artists who employ 3D technologies and generative techniques in digital art. on OpenSea  on November 18. The NFTs will provide  utilities Givenchy's new drop is supported by the Aura Blockchain Consortium, which specializes in smart contracts and NFT minting, an initiative established by LVMH in 2021.

More luxury brands are beginning to offer phygital collections that seamlessly blend both physical and digital items. These collections include NFTs that come with actual merchandise, and NFT purchasers will also receive unique ceramic figurines. creation.

Some of these initiatives aim to support charitable efforts, and just last month, Givenchy Beauty ventured into the Roblox metaverse. Previously, last November, Givenchy made its NFT debut through a collaboration with graffiti artist Chito.

The NFT project Deadfellaz collaborates with DJ Steve Aoki for the launch of a Halloween-themed fashion capsule. Prada’s capsule drop Exploring your mind under the influence of cryptocurrency: strategies for managing cryptocurrency dependence. Gucci’s collaboration with SUPERPLASTIC Optimism has announced an upcoming AirDrop and its plan for the Optimism Collective.

In June, the LVMH-owned brand  launched Prime-themed NFTs Researchers are working on integrating mouth haptic technology for VR within the metaverse.

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