Getty Images Rolls Out ‘Commercially Safe’ Image Generation Tool Powered by AI
In Brief
The Generative AI image creation tool from Getty Images is built on their extensive library of visual assets, providing users with a robust resource for creating images.
Getty Images' Generative AI is based on the Edify model architecture, leveraging NVIDIA Picasso's capabilities.
Visual content marketplace Getty Images has today announced the release of its new tool for image generation. Generative AI by Getty Images . This news comes after Getty Images recently banned This development follows the company's decision to restrict AI-generated content submissions due to fears of legal repercussions.
As per Getty Images, this newly launched generative AI tool is engineered to be commercially viable. Users can enjoy intimate knowledge that they retain full ownership and rights over the images they produce with this tool.
Craig Peters, the CEO of Getty Images, expressed enthusiasm about the new tool in a statement: 'We’re thrilled to unveil a solution that utilizes generative AI to meet our customers’ commercial demands while honoring the intellectual property of artists. Our goal was to create a responsible tool that instills trust among users in visuals generated for business applications.'
The Generative AI tool from Getty Images operates on the Edify model architecture, supported by NVIDIA Picasso – a creative hub for generative AI models specializing in visual design. According to the company, this tool has been developed using only content from Getty Images’ vast creative collection, which features exclusive high-quality assets and provides complete indemnification for commercial use.
Creating an image with this tool is as simple as entering a text description. Every prompt, the resulting images, and all user input will contribute to ongoing training of the AI model.
Getty Images ensures that clients who generate and download imagery through this platform will earn the standard royalty-free license, which includes guarantees, unlimited indemnity, and a lifelong, global, non-exclusive right to deploy the content across various media formats.
Moreover, images generated via this tool will not be added to Getty Images or iStock's existing licensing libraries for other users. Content creators involved in training data will also receive compensation.
'We have listened closely to our users regarding the rapid expansion of generative AI, capturing both their enthusiasm and concerns, and have approached the development of our own tool with intention,' stated Grant Farhall, Chief Product Officer at Getty Images.
You can now access Getty Images’ Generative AI directly on GettyImages.com, allowing you to seamlessly integrate the tool into your existing workflows via its API.
Looking ahead, the company plans to allow users the option to customize the Generative AI by Getty Images using their own data.
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