Cyberattacks Fueled by Generative AI Present Significant Threats for Businesses in 2024, According to Trend Micro's Insights

The year 2024 promises to be a pivotal moment as the influence of generative AI in terms of cyberthreats.
A report released by the cybersecurity firm Trend Micro from Japan foresees a notable increase in the use of sophisticated social engineering methods and identity theft, enabled by what generative AI can do.

Titled ‘ Important Scalability: Insights from Trend Micro on Future Security Trends for 2024 Despite the discontinuation of the harmful WormGPT in August 2023, the report notes that its successors are likely to emerge on the dark web, increasing the risk landscape. large language model With no current regulations governing the use of these technologies, Trend Micro underscores the critical need for businesses to adopt robust zero-trust policies and take a proactive stance in combating this rising threat.

According to Eric Skinner, VP of Market Strategy at Trend Micro, \"Advanced large language models (LLMs), with their ability to communicate in multiple languages, represent a formidable threat as they bypass traditional phishing indicators like poorly formatted text or typos, making detection incredibly challenging.\" generative AI Skinner further remarked, \"Organizations need to move past traditional phishing awareness training and focus on implementing modern security measures. These cutting-edge strategies are designed to surpass human detection capabilities and safeguard against evolving threats.\"

The report suggests that there's likely to be an uptick in social engineering tactics, spanning from business email compromise (BEC) to targeted spear phishing and the more illicit harpoon whaling, as cybercriminals exploit the creative possibilities offered by generative AI.

Furthermore, the influence of AI isn't only evident in corporate sectors; its impact has reached political realms as well, with AI-generated images appearing in political advertisements in countries like New Zealand and the United States. As the potential for AI-driven misinformation threatens electoral integrity, it’s vital for businesses to understand the ramifications of these technological advancements on cybersecurity.

Broad Security Implications and Recommendations

Trend Micro anticipates that businesses will increasingly weave generative AI into their core strategies across sectors like information technology and marketing. AI-generated Instead of focusing on creating in-house solutions from scratch, companies are likely to partner with vendors possessing AI integration capabilities and the knowledge needed for effective implementation. This trend signifies a broader recognition of AI's transformative power across various sectors.

One alarming risk emphasized in the report is the potential for voice cloning to be misused in scams soon. This threat is likely to remain specific, necessitating attackers to gather multiple audio samples from targeted individuals for successful AI-driven voice mimicry.

As the cybersecurity landscape prepares for this next wave of AI-enhanced threats, it's critical for organizations to enforce zero-trust policies. cybersecurity .

The report points to a paradigm shift wherein every digital interaction is approached with skepticism, stressing the importance of taking proactive steps to counteract the evolving strategies of cybercriminals.

Moreover, the report indicates that the cybersecurity industry is anticipated to advance more rapidly than governmental efforts in crafting policies and regulations centered around AI. The industry’s inclination towards self-regulation, on an opt-in basis, reflects a forward-thinking response to the challenges posed by the convergence of cyber threats and artificial intelligence.

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Kumar is a seasoned Tech Journalist focusing on the dynamic intersections of AI/ML, marketing technology, and emerging areas such as cryptocurrency, blockchain, and NFTs. With over three years in the field, Kumar has gained a solid reputation for weaving compelling stories, conducting informative interviews, and providing in-depth analyses. His expertise shines through in high-impact content production, ranging from articles to research publications for leading industry platforms. With a unique blend of technical acumen and narrative construction, Kumar adeptly conveys intricate tech topics to varied audiences in an engaging and accessible manner. cybercriminals .

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