GAP and DressX are about to revolutionize hoodie fashion in the metaverse.
In Brief
In collaboration with DressX, GAP is entering the Metaverse with their latest hoodie offerings.
The AR and physical hoodies are priced at 50 Tezos each.
The digital fashion venue DressX has aligned with GAP to infuse sports attire into the metaverse.
Earlier this year, GAP initiated a 'logo remix' challenge, encouraging creatives to reinterpret its iconic logo. By the start of October, the company selected three winners whose designs were featured on actual hoodies. Subsequently, GAP enlisted DressX to create a digital version of these popular items, leading to the release of exclusive augmented reality 3D hoodies.
These digital hoodies can now be bought as NFTs. collection There are three unique designs available, each priced at 50 Tezos (approximately $72 at the time of writing).
NFT holders will have the option to exchange their tokens for a limited-edition physical hoodie until December 31. Not only does this merchandise come in real life, but every hoodie NFT also provides access to an augmented reality filter of the product on the DressX app.
It's important to note that this is not GAP’s first foray into the NFT arena. Earlier in June, the brand launched an NFT of a redeemable physically hand-painted denim jacket in partnership with artist Demit Omphroy, which fetched an impressive final bid of 840 Tezos. Additionally, GAP collaborated with the virtual game DogamÍ and L’Officiel USA on a pet-themed Metaverse edition of the fashion publication. auctioned DressX is set to develop digital garments for avatars on Meta’s platform. collaborated DressX makes history by launching its first digital collection on Roblox.
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Disclaimer
In line with the Trust Project guidelines Residing in northern Italy, she frequently works remotely from various cities across Europe.
