From Excitement to Reality: The Role of Institutional Investments and ETFs in Transforming the Token Landscape of 2024
In Brief
In 2024, the cryptocurrency landscape has evolved dramatically, with over half of the newly launched coins witnessing losses due to the significant influence of institutional investors and the prevalence of ETFs.

The cryptocurrency market of 2024 stands in stark contrast to its predecessors. The notion that a new token could achieve success merely through a well-publicized launch on a major centralized exchange, backed by venture capital, has become obsolete. Currently, more than 50% of the new tokens listed on major exchanges are experiencing declines in value.
Several factors contribute to this shift. Primarily, the surge in institutional interest and the impact of exchange-traded funds (ETFs) are pivotal in driving the current bull market. Since the approval of spot Bitcoin ETFs in January 2024, over $28 billion in institutional funds has flowed into the market. While Bitcoin has reached new heights, the same cannot be said for the overall market performance of alternative cryptocurrencies.
Challenges with Low Liquidity and Elevated FDV
One pressing issue for new token launches in today's market is the combination of a high Fully Diluted Value (FDV) with a limited circulating supply and tight liquidity provisions. This situation leads retail investors to perceive these offerings as overpriced, complicating their trust in such projects and making price stabilization a challenge.
For instance, take StarkNet (STRK), which made its entrance in late February 2024. With an FDV of $6.9 billion compared to a market cap of only $895 million, the project’s valiant market cap almost doubled to $2 billion, despite only 13% of its total supply being available, due to many anticipated unlock events; nevertheless, its value plummeted by 50% down to $1.3.
The Growing Divide Between Retail Investors and Venture Capitalists
Another significant trend is the widening gap between venture capitalists (VCs) and individual investors. While VCs are busy promoting trends around AI, Decentralized Physical Infrastructure (DePin), and Real-World Assets (RWA), retail investors are approaching these high-profile rollouts with skepticism.
Retail investors, disillusioned by several lackluster project performances such as Sui, Starknet, Eigenlayer, ZkSync, Layer-Zero, and Blast, have started redirecting their attention to other offerings. Viewing the meme coin market as a sort of ‘cultural casino,’ they’re on the lookout for undervalued projects with potential for swift profits.
The Effects of Exchange Strategies
The strategies embraced by leading cryptocurrency exchanges are also shaping the current token ecosystem. A pushy listing strategy has been adopted by platforms like Bitget and Bybit, with Bitget introducing over 310 tokens and Bybit adding more than 130 new tokens in 2024 alone. These exchanges have tapped into the market demand for high-volatility tokens, especially in the realm of memecoins.
In contrast, industry titan Binance has taken a more conservative approach, listing just above 30 new projects during this timeframe. Despite this cautious strategy, nearly half of the new offerings on Binance are currently yielding negative returns.
Photo: Listings on Binance
The Quest for an Altcoin Season
Speculation abounds regarding whether altcoins will see a resurgence during the summer of 2024, coinciding with a slowdown in the broader cryptocurrency market. The CMC Altcoin Seasonal Index established by CoinMarketCap is a tool designed to help investors navigate these turbulent waters. This index assesses the performance of the top 100 cryptocurrencies against Bitcoin over a span of 90 days, intentionally excluding pegged tokens and stablecoins.
The index indicates that an altcoin season begins when over 75% of these leading cryptocurrencies outperform Bitcoin; as it stands, this threshold has yet to be achieved, meaning Bitcoin still dictates market trends for now. Despite the challenges faced by new cryptocurrencies, interest from institutional players in the crypto space remains robust. Many believe that upcoming institutional investments and the looming halving event—which will result in a supply shock—could drive Bitcoin to unprecedented heights.
However, retail investors are adopting a more cautious stance, particularly towards new projects sporting high FDV and limited circulation. Their reluctance to provide necessary liquidity for VCs complicates the market dynamics significantly.
The Role of Token Development in Real-World Applications
As speculative token markets face hurdles, there’s a rising interest in tokens that represent tangible assets or utilities. The trend towards tokenizing Real-World Assets (RWA) is opening up fresh avenues for token creation.
Key steps in this token development process include crafting smart contracts, choosing appropriate token standards, defining use cases, ensuring regulatory compliance, and integrating with physical assets. This thorough approach could lead to more meaningful and sustainable projects down the road.
Platforms and Tools for Token Creation
The contemporary landscape of token creation has been heavily influenced by the advent of various platforms and tools. Developers now have access to a broad assortment of blockchain systems, such as Ethereum, Binance Smart Chain, Polygon, Solana, Algorand, Stellar, NEO, and EOS, accompanied by an extensive toolkit.
These advancements have lowered the barriers to entry for token development, ranging from simple integrated development environments (IDEs) like Remix to comprehensive development frameworks such as Truffle. However, this has also contributed to a surge in the number of tokens being launched, complicating the identification of genuinely quality projects.
The rise of decentralized finance (DeFi) has unlocked fresh opportunities for the utilization and development of tokens. To function effectively, many DeFi protocols require tokens for liquidity provisioning, governance, and other specialized purposes.
This growth is making token ecosystems increasingly intricate and interconnected. While this complexity may be daunting for newcomers, it also fosters opportunities for diverse financial innovations.
Decentralized Finance’s Ascent
In the long run, the token market stands to gain immensely from the tokenization of real-world assets, which could include everything from financial instruments and real estate to commodities and intellectual property.
Tokenization holds promise for enhancing market efficiency, lowering entry barriers for investors, and boosting liquidity. To fully harness this potential, however, various legal and technological challenges need addressing.
Please recognize that the information presented on this page is not intended and should not be perceived as legal, tax, investment, financial, or other sage advice. It is crucial to invest only what you can afford to lose and to seek independent financial counsel if you harbor any uncertainties. For more insights, we recommend reviewing the terms and conditions along with the help and support resources available from the issuer or advertiser. MetaversePost is committed to delivering accurate and unbiased reporting, while market conditions remain subject to change without prior notice.
Victoria is a writer who covers a wide range of technological subjects, including Web 3.0, artificial intelligence, and cryptocurrency. Her vast experience allows her to create insightful articles for a diverse audience.
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