The iconic French luxury brand Guerlain is gearing up to unveil 1,828 Cryptobees, a project designed to breathe new life into our ecosystems.
Luxury brands are quickly embracing the metaverse by launching innovative and captivating NFT collections. One such pioneering venture is Guerlain's upcoming ‘Reaverse’ NFT project, which seeks to bridge real-world ecological balance with the vast digital landscape.
This beauty powerhouse, under the LVMH umbrella, plans to issue 1,828 Cryptobees, with proceeds dedicated to restoring 28 hectares of land within the Vallée de la Milliére nature sanctuary in France. As highlighted by Vogue Business, each Cryptobee corresponds to exactly 1,828 specific plots within the reserve, complete with GPS coordinates that indicate the area it supports. Importantly, 1828 also marks the year Guerlain was founded. explained A member from Discord expressed, 'The brand is about to launch a bold new project that not only incorporates metaverse elements but also challenges the urgency with which we are creating a virtual world while our real-world issues remain unaddressed.'
This eco-friendly NFT collection will be minted on Objkt.com, a marketplace that emphasizes clean NFTs on the Tezos blockchain. The sales are expected to commence at the end of April, with prices fluctuating between 20 and 250 XTZ – which translates to about $75 to $947 as of now, depending on the uniqueness of each Cryptobee. described the project.
✨ Stunning fusions of rocky landscapes and blooming flora
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In line with the Trust Project guidelines Meet Agne, a journalist dedicated to exploring the forefront of trends in the metaverse, AI, and Web3 for Metaverse Post. Her passion for storytelling drives her to engage with experts and uncover compelling narratives. Agne possesses a Bachelor’s degree in literature and has written extensively on various subjects including travel, art, and culture. She has also volunteered her editing skills for an animal rights organization, raising awareness about animal welfare issues. Feel free to reach out to her.
