The move by Paul Kelly, a former Ticketmaster executive, to SeatlabNFT in August 2022 marks a pivotal moment in the evolution of ticket sales.
SeatlabNFT SeatlabNFT is set to revolutionize ticketing in ways that extend beyond basic sales tactics. cut in on secondary market sales This new initiative is designed not only to improve ticket sales but also to create fresh avenues for fan interaction. Feeling inspired by the vision of SeatlabNFT, Paul Kelly joined the company on August 11.
Metaverse Post had the opportunity to chat with the Australian executive as he embarks on new and exciting projects in the forward-facing sector.
“Three key factors plague the live event industry Kelly addressed the ongoing issues with ticket bots, scalping, and fraud in the press release announcing his new role. He emphasized that SeatlabNFT's technology effectively tackles these problems. What excites him the most is how SeatlabNFT fosters closer relationships among fans, performers, and event organizers—a true innovation never seen before in live events. Web3 technology Utilizing the environmentally friendly NEAR Protocol blockchain, SeatlabNFT's ticketing platform meticulously tracks tickets across their entire lifecycle, ensuring accurate sales records leading up to the performance while also facilitating unique rewards and collectibles.
Other companies are also venturing down similar paths, with a stronger focus on security. Alongside SeatlabNFT's Initial DEX Offering (IDO) for its $SEAT token in May 2022, they also introduced a one million pound fund specifically for event creators—supporting the artists and organizers who partner with them. The Olympics During his tenure at Ticketmaster, Kelly was responsible for driving business development, overseeing over $10 million in advertising revenue and $100 million from ticket partnerships. He played a pivotal role in devising the strategic blueprint for Ticketmaster throughout Australia and New Zealand in 2022.
Reflecting on his extensive experience in ticketing, Kelly noted in a press release, 'Throughout the past decade, I have witnessed countless competitors emerge in the ticketing domain, but none as exciting as SeatlabNFT.' He believes that SeatlabNFT is uniquely positioned at a pivotal intersection of the Web3 tech revolution and a live event sector desperate for change.
In a message to Metaverse Post, Kelly detailed their strategy for using data analytics.
'Our goal is to track event attendance and cultivate fan loyalty, providing organizers the necessary tools to offer real value with minimal extra cost,' he stated. blockchain tech 'Event-goers have the opportunity to receive NFT collectibles directly into their wallets as rewards,' Kelly elaborated. 'These collectibles could range from exclusive images, videos, or even live audio recordings that attendees may cherish as keepsakes or sell to fellow collectors. Picture a renowned artist capturing a selfie on stage, minting it right there during the concert, and immediately distributing it to the attendees. Only those with tickets would gain access to such a rare and potentially valuable digital asset.'
That certainly sounds like a memorable experience. Let's not forget, during the Electric Daisy Carnival, they also distributed unique items to their attendees.
'Digital collectibles could encompass NFT membership cards, backstage access passes, merchandise tokens, and much more,' Kelly explained. 'Thanks to the transparent nature of blockchain, fan loyalty can be recognized and rewarded promptly.' Apes and Teslas .
This arrangement appears to create mutual benefits for everyone involved, welcoming diverse events beyond just typical concerts. 'We invite all types of events to join the NFT ticketing movement,' Kelly noted. 'We have a series of partnerships in the pipeline that we will announce in the coming months, so stay tuned.'
'At the end of August, we are testing a limited beta version of our wallet app at the Lost Village festival in the UK, with plans for a comprehensive launch in Q4 2022,' he added. With so much still in the works, SeatLab has plenty more in store for us. fashion shows Immutable X and GET Protocol are collaborating to establish a secondary market for ticket sales.
The upcoming 2024 Summer Olympics in Paris may implement NFT ticketing technology.
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