The collaboration between Forever 21 and Barbie results in an exclusive selection of digital clothing for Roblox users.
In Brief
The Virtual Brand Group has collaborated with Barbie and Forever 21 to unveil a special collection of AI-generated virtual fashion for the Roblox universe.
In a strategic partnership, Mattel’s Barbie and Forever 21 align with the LA-based Virtual Brand Group to make their mark in Roblox, launching an exclusive collection of AI-crafted fashion pieces designed specifically for users of the platform.
The talented team at Virtual Brand Group collaborated with renowned virtual fashion designers, including the popular Roblox creator Lovespunn, to curate this exciting collection. The pieces not only echo the essence of Forever 21’s physical store styles but also infuse elements inspired by the metaverse itself. Expect to see vibrant summer-themed outfits that blend formal and casual wear, showcasing daring fabric combinations. Each fashion release will surprise users with exciting, free-to-claim metaverse goodies.
"AI serves as an inspiring tool for our creators, encouraging them to rethink digital fashion in innovative ways. The predominant element in our designs is HI, or human intelligence, complemented by various tools including artificial intelligence,\" stated Justin Hochberg, the CEO and founder of VBG.
The partnership between Forever 21 and Barbie goes beyond digital wearables; it also features a physical line that includes 76 items available in stores, such as logo tees, cozy sweatshirts, stylish swimwear, sleepwear, casual denim shorts, vests, and jackets. Varied styles incorporate the beloved pink hue associated with Barbie alongside sleek grey accents, with sizes offered from XS to XL. Pricing for these in-store items ranges from $19.99 to $59.99.
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