Jack Grealish, the well-known football player, has arrived in Gucci Town on the Roblox platform.

In a historic collaboration merging football with luxury fashion, Gucci has officially announced that Jack Grealish, the skilled midfielder for Manchester City and the England national team, will be part of Gucci Town in Roblox’s virtual universe.

At just 27 years old, Grealish began his journey with Aston Villa FC at the tender age of six and made his professional debut in 2014. He will be the very first athlete to grace Gucci's digital town. Grealish became an ambassador for the brand in April of last year, and this Roblox initiative is an exciting extension of that partnership.

As of January 24, gamers on Roblox can discover Jack’s avatar located at the town's central plaza. Gucci Town This character welcomes players to partake in a unique football mini-game, offering opportunities to win various rewards and collectible badges. Football enthusiasts can also acquire Grealish's signature hairstyle from the Gucci Store.

Interestingly, Jack Grealish's avatar showcases a virtual rendition of Gucci's 'Good Game' capsule collection, which was released in November 2022. This collaboration aims to introduce Gucci's fashion to a younger audience.

This isn't Gucci's first venture with prominent personalities to market their offerings in the virtual space. Back in August 2022, the brand launched a Roblox experience featuring the avatar of the talented Miley Cyrus, allowing players to interact, snap selfies, and play various themed mini-games. campaign Two Metaverses Unite: The Sandbox has teamed up with Star Atlas to kick off an exciting contest.

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• Gucci creates a Town in Roblox
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