At Sotheby's in New York, FC Barcelona made headlines by selling its first-ever NFT for an impressive sum of $693,000.
The football club recently ventured into the digital realm with its very first collectible known as ' In a Way, Immortal ', which has been characterized as an NFT masterpiece, selling for $693,000 at an unforgettable Sotheby's event in New York. This unique NFT is an audio-visual creation by artists Eric Sas and Alan Company from BCN Visuals. The bidding commenced on July 21 and concluded on July 29, attracting interest from 30 potential buyers.
Featuring the legendary Johan Cruyff, a Dutch football icon who graced the FC Barcelona team for over five years, 'In a Way, Immortal' captures an iconic moment from December 22, 1973, when Cruyff soared to score against Atlético Madrid's goalkeeper, Miguel Reina. The artwork’s title is inspired by one of Cruyff's own memorable quotes.
In addition to the NFT, the buyer acquired four additional digital assets, including a static image of the animated artwork, and has earned the title of 'Barça Digital Ambassador', granting access to various exclusive benefits and experiences with the Club. reported .
The initial NFT from FC Barcelona was created on the Polygon blockchain. Polygon shared a tweet noting that 'In a Way, Immortal' has become 'one of the most highly valued NFTs in sports history.'
This digital collectible is just the first of ten NFTs that FC Barcelona plans to roll out over the forthcoming months. Each NFT will showcase memorable moments from the club's rich history, reinforcing its legacy and heritage. The club embraces innovative technology as a means to honor its past while inspiring fans and supporters, viewing NFTs as a unique experience offering.
You can watch the auction below:
Sotheby’s, established in London in 1744 and now headquartered in New York, is a prestigious auction house known for fine art transactions. Last year, it realized more than $100 million in NFT art sales and boasts a collection of rare digital collectibles entitled ' Sotheby’s Metaverse .
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