After Zara, it's Spanish fast-fashion giant Mango's turn to explore the Metaverse. Their innovative NFT collection celebrates the inaugural Mango flagship store located in New York City.
The physical Mango NFT store was launched on May 11 on Fifth Avenue in Manhattan, featuring a captivating blend of physical, digital, and virtual art in a museum-like setup. This exhibition, showcasing the intersection of art, fashion, and technology from renowned Spanish creators, will be open for a total of 11 days. To mark the occasion, the brand is giving away 98 unisex t-shirts to attendees of the virtual launch event, and two lucky shirts will also join the NFT collection.
Five exclusive artworks from Mango will be featured in the Museum district of Decentraland (coordinates: 16.78) and the corresponding NFTs will be made available on OpenSea. Alongside art-related NFTs, Mango is launching digital fashion items such as the Claudie blouse and trousers for sale. They have introduced POAP (Proof of Attendance Protocol) NFTs to validate attendance at both physical and virtual events.
Mango's NFT collection includes stunning artworks by celebrated Spanish artists like Joan Miró, Antoni Tàpies, and Miquel Barceló. To bring these NFTs to life, the brand collaborated with several key figures, including Argentine-Hungarian crypto artist Farkas, animation director Adri Bonsai, artist Marcos Tamargo, and a member of their IT team, Ferran Sánchez.
May 01, 2025 Know More The intention behind this venture is to engage fresh audiences and understand the behavior of younger consumers in virtual settings. Jordi Álex, who oversees technology and data privacy at Mango, mentioned that the brand considers the Metaverse as a valuable learning opportunity rather than just a commercial endeavor.
In March, the company introduced its first NFTs, featuring three unique digital pieces crafted by artist Farkas, celebrating the inaugural Metaverse Fashion Week.
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May 1, 2025
Agne is a journalist who focuses on the latest trends and innovations in the realms of the metaverse, AI, and Web3 for the Metaverse Post. She has a genuine passion for storytelling, which drives her to connect with experts in the field and uncover captivating narratives. Agne holds a bachelor’s degree in literature and has an extensive portfolio that includes topics like travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, advocating for animal welfare issues. Feel free to reach out to her at
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