Eva Herzigová's MetaHuman Avatar Revolutionizes Digital Fashion
In Brief
Eva Herzigová, an iconic figure in the modeling world, has made history as the first supermodel to evolve into a lifelike MetaHuman (digital human) through an innovative system involving 70 cameras.
The renowned model collaborated closely with Dimension Studios to craft her digital avatar.
Her sophisticated 3D MetaHuman avatar is geared up to make a dazzling entrance into the realms of virtual and mixed reality, positioning her perfectly for virtual fashion shows, digital wearables, live video broadcasts, online gaming, and even live TV appearances.
Eva Herzigová has established herself as a legendary Czech supermodel with an illustrious career spanning over thirty years. At 50 years old, she is now embracing a groundbreaking venture: created a three-dimensional digital representation of herself, created in partnership with the agency Unsigned and the virtual production powerhouse Dimension Studios, allows her likeness to thrive in the modeling industry.
In essence, this model, who has been captivating audiences since the 1990s, is now available for brands looking to tap into mixed-reality fashion experiences for a fresh era. Eva Herzigová has become the first supermodel to step into the role of a realistic MetaHuman (digital human).
Dimension Studios is at the forefront of crafting sophisticated digital humans, immersive XR content, location-based entertainment experiences, and virtual production. They are reshaping how realistic virtual people and avatars are created, allowing storytellers to forge profound connections between audiences and characters. Dimension Studios has collaborated collaborated with fashion giants like Balenciaga, Jean Paul Gaultier, and H&M to develop avatars and virtual experiences that shine in VR, AR, and traditional production settings.
The Creation of Eva Herzigová’s Digital Twin
Eva underwent an intricate 70-camera scanning process designed to collect data to develop a highly precise 3D MetaHuman version of her. The team of artist painstakingly captured her likeness and replicated her style in virtual clothing , hair, and makeup. They meticulously preserved Eva's signature walk with a motion capture shoot using state-of-the-art Vicon systems to track her facial expressions and movements.
Consequently, Eva's MetaHuman can effortlessly pose, switch outfits, style hair and makeup in various ways, and be animated via motion capture or conventional animation methods.
A MetaHuman avatar serves various purposes in real-time applications, including virtual fashion shows, 3D browser experiences, modeling digital products, live streaming events, online games, live broadcasts, as well as both 2D video content and images.
"The journey of bringing my MetaHuman (digital human) to life has been nothing short of extraordinary. It’s a profoundly personal process, akin to motherhood: shaping every detail of my being. My appearance, movements, frowns, smiles—all my characteristics can be manipulated at will, altering my look, smile, backdrop, even my age with just a click or slide of a mouse,”
Eva Herzigová said.
With her MetaHuman, Eva can be virtually styled and photographed by some of the industry’s leading creatives—all while remaining at home. She can participate in virtual events across London, Paris, Milan, and New York while completing everyday activities, such as preparing dinner for her family.
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