The EU is advocating for tech companies to distinguish AI-created materials to mitigate the spread of false information.
In Brief
The European Commission has called upon significant tech entities like Google, Facebook, and TikTok to act against misinformation by unmistakably labeling AI-generated materials and images.
Vera Jourova, who serves as the Commission's vice president, pointed out that companies leveraging generative AI that can fabricate news must assume their share of accountability. During her address, Jourova highlighted that firms supplying generative AI services, including Bingchat from Microsoft, ought to have measures in place to deter misuse by those aiming to spread false information. .
The European Commission is urging key tech firms, such as Google, Facebook, and TikTok, to proactively address misinformation by clearly identifying AI-generated content. Vera Jourova, the Commission's vice president, emphasized on Monday that entities using advanced AI technologies capable of fabricating untruthful news must label such content, fulfilling their obligation to fight against misinformation, particularly from sources like Russia. Bard for Google In a recent press meeting, Jourova insisted that organizations using generative AI within their platforms, like Microsoft’s Bingchat or Google’s Bard, should adopt protective protocols to curb any potential misuse aimed at creating deceptive information.
“Organizations that provide services which may inadvertently promote AI-generated disinformation need to develop technologies that can detect such content and ensure users are informed through clear labeling,” she added. stated Firms such as Google, Microsoft, and Meta, which have affiliated with the EU's Code of Practice to combat misinformation, are expected to present reports detailing the protective measures they've implemented by July. Jourova also cautioned that Twitter, now absent from the Code, should prepare for stricter regulatory oversight. The EU will closely scrutinize Twitter's compliance with local laws.
Two weeks ago, Twitter opted out of the EU’s voluntary Code of Practice. If the platform continues to operate outside the Digital Services Act, it risks incurring fines that could reach up to 6% of its global revenue or face a potential ban within EU boundaries.
Recent discussions have led to stricter proposed legislation aimed at regulating AI. This act introduces necessities for the fundamental models that support generative AI technologies, including provisions for safety assessments, data management protocols, and risk management strategies. Additionally, the scope of prohibited actions has been broadened to encompass invasive and discriminatory applications of AI systems.
Jourova added.
The EU has reached a preliminary consensus on an AI Act emphasizing clarity and risk management.
Elon Musk’s company left European lawmakers are advocating for a summit to address the implications of powerful AI and to enforce tighter regulations on systems mimicking ChatGPT.
Last month, European lawmakers approved China has introduced a new content policy mandating that all media files produced by AI include watermarks.
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