Estée Lauder Unveils a Digital Beauty Product at Decentraland’s Fashion Week in the Metaverse

The Metaverse Fashion Week (March 24-28) is officially underway, showcasing renowned brands and their exclusive digital collections. The delightful beauty partner of this four-day event in Decentraland is none other than Estée Lauder. They're unveiling a special NFT wearable inspired by the beloved serum, ‘Advanced Night Repair.’

Estée Lauder has teamed up with renowned artist to design an extraordinary digital experience around the brand’s flagship product. A total of 10,000 Advanced Night Repair NFTs – elegantly designed brown apothecary bottles – will be available for free to attendees of Fashion Week. To grab their serum, users must connect a crypto wallet compatible with Ethereum. The product bestows metaverse avatars with a “luminous, radiant glow.” Alex Box “The metaverse offers exciting new ways to experience beauty narratives. Through this one-of-a-kind Estée Lauder wearable, I’m translating the essence of Advanced Night Repair into ‘Radiance Aura’—a sparkling constellation of light and enchantment,”

This initiative represents a remarkable milestone for Estée Lauder, marking their inaugural use of the Proof of Attendance Protocol (POAP) and the debut of their very own wearable NFTs. said Alex Box.

“We are excited to be the only beauty brand featured in Metaverse Fashion Week. This moment signifies a crucial development for Estée Lauder in how we connect with both new and loyal customers in the metaverse,” expressed Stépahne de La Faverie, Global Brand President of Estée Lauder.

We’re thrilled to share this exciting update! As the sole beauty brand participating in the event, we will showcase a wearable NFT conceived by artist & identity designer.

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• Agne is a journalist specializing in the latest trends and advancements in the metaverse, AI, and Web3 sectors for Metaverse Post. Her dedication to storytelling has led her to engage in numerous interviews with industry experts, always on the lookout for captivating narratives. Agne holds a Bachelor's degree in literature and possesses a diverse writing background covering various subjects, from travel and art to cultural issues. She has also volunteered as an editor for an animal rights organization, raising awareness about animal welfare. You can reach her at