The new app from Estée Lauder, powered by AR and AI, aims to simplify the makeup application process for users of all experience levels.

Joining the ranks of innovative cosmetics companies, Estée Lauder is at the forefront of merging beauty with advanced technology. introduce According to Vogue Business, the app leverages augmented reality to analyze facial features, providing audio instructions and feedback to enhance the makeup applying experience and identify areas needing attention.

The Voice-Enabled Makeup Assistant (VMA), powered by cutting-edge AR and AI, is designed to instill confidence and independence in visually impaired users when they apply their makeup. This app utilizes smart mirror technology, which is based on machine learning, to accurately assess makeup application.

The app features voice-instruction technology that guides visually impaired users by offering real-time audio feedback. For example, it alerts users when an eyeshadow is improperly blended, lipstick application is uneven, or foundation needs more thorough distribution. Additionally, the app points out specific facial areas that require a quick fix. After adjustments are made, it scans the user's face for a second evaluation.

Users can personalize the speed and selection of the app's voiceover through the accessibility options available on any mobile device. The VMA app is offered free of charge and can recognize various makeup brands, not limited to Estée Lauder.

Initially launched in the UK via Apple’s App Store and on esteelauder.co.uk, plans are in place for the VMA app to be accessible on Google Play in the first half of 2023 and to extend its availability to North America.

The integration of AI and AR in the cosmetics realm is paving the way for innovative methods for consumers to try on and purchase makeup, delivering a rich and immersive experience along with access to virtual tutorials. Other brands, like Laura Mercier, have also adopted AR technology to assist customers in selecting suitable makeup options. metaverse store Please be aware that the information provided on this page is not synonymous with legal, tax, investment, or financial advice. Always invest wisely and consider seeking independent financial counsel if uncertain. We recommend reviewing relevant terms and conditions, along with help and support sections provided by the issuer or advertiser. MetaversePost strives for accurate and impartial reporting, but market conditions may fluctuate without prior warning. Burberry Agne reports on the latest trends and developments within the realms of the metaverse, AI, and Web3 for Metaverse Post. Her love for storytelling fuels her quest for engaging narratives, evidenced by her extensive interviews with industry experts. She holds a Bachelor’s degree in literature and has a diverse writing background that includes travel, art, and culture topics. Agne has also contributed as an editor for an animal rights organization, raising awareness about issues regarding animal welfare. Connect with her on [insert contact].