eBay is progressing with its trademark applications for the Metaverse.

Digital auctioneer eBay Today, eBay made waves in the metaverse by revealing that it has filed three trademarks linked to Web3 with the United States Patent and Trademark Office (USPTO). This move marks a significant step towards establishing a presence in the virtual world and aligns with similar actions from other companies like Lowe’s and the French fashion house Louis Vuitton, highlighting a growing trend.
All three companies have dipped their toes They are now making significant strides in the crypto landscape, taking a serious approach to their involvement.
The news about eBay broke with a tweet According to a patent attorney, likely representing eBay, Mike Kondoudis shared on June 28 that 'eBay Inc. is venturing into the Metaverse!' He noted that on June 23, the company filed for trademarks related to NFTs, NFT exchanges, trading platforms, NFT and virtual goods marketplaces, and online retail spaces featuring both physical and digital products.
You can find all the specifics in the image below, including serial numbers and the filing date. Among the noteworthy elements, there's mention of a consumer Web3 development toolkit, exchange services, and more. marketplace services The documentation hints at possible ambitions for an online retail platform that could offer physical and virtual items from third-party vendors, as well as possibly eBay's own downloadable virtual products. It's already known that eBay is engaged in developing a new avenue for commerce. metaverse department store , but proprietary merch would be new.
In parallel, Lowe's has just launched its own trademark application following the introduction of their innovative 3D visualization tool last week. Open Builder In a similar move, Louis Vuitton has joined the trademark filing wave, applying for four new trademarks to protect their brand identity, which includes logos and their iconic monogram. This indicates they've got 'phygital' products in mind, blending the physical and digital realms. NFT Gators It raises questions about how eBay will succeed in this metaverse venture, especially given the trust issues that have historically been associated with their Web2 services. recent scam Imagine being able to bid on Ugg boots in a completely new way. Picture that scenario.
The future remains somewhat uncertain, but their current enthusiasm, coupled with industry giants like Binance, suggests a promising outlook for the metaverse, which is widely seen as an inevitable next step. This reminds me of Ryan Wyatt, the CEO of Polygon Studios, who emphasized that success hinges on providing value instead of merely extracting cash. this cryptocrime climate The Open Builder tool appears to be exceptionally beneficial and cost-effective. Only time will reveal if Louis Vuitton can leverage LVMH’s vast resources to create something standout within Web3. eBay is currently positioned somewhere between Lowe's practical utility and Louis Vuitton's allure. When eBay first emerged, it was a revolutionary force, drawing power from both ends of the market spectrum. It has established itself as an online auction venue at its core, which could offer a competitive advantage in the NFT arena, but will also highlight the need for genuine engagement in the Web3 landscape. If eBay moves forward with the retail department that’s been hinted at, it could signify a missed chance. Just think about the experience of actually walking into an eBay virtual store—that would surely be an exhilarating experience!

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eBay has just revealed a new hockey NFT collection inspired by Wayne Gretzky. Kim Kardashian cut her entrepreneurial teeth.
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Vittoria Benzine, based in Brooklyn, writes about contemporary art, weaving in perspectives on human contexts, counterculture, and chaos magic. Her work appears in outlets like Maxim, Hyperallergic, and Brooklyn Magazine.
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