DressX is gearing up to design stylish virtual outfits specifically for the avatars featured on Meta's various platforms.

Zuckerberg's Meta has teamed up with the innovative fashion label DressX to introduce a fresh collection for its new Avatars Store, allowing users to don impressive 3D outfits not just on Facebook and Messenger, but also on Instagram and during various activities within the Quest VR headset.

Founded in 2020 by Ukrainian entrepreneurs Daria Shapovalova and Natalia Modenova, DressX serves as a digital fashion marketplace that seamlessly connects traditional fashion with Web2 and Web3, offering Metaverse closets for fashion enthusiasts.

Last month, Meta  launched The Avatars Store acts as a digital hub where users can tailor their online personas and purchase luxury digital items. Notable brands like Prada, Balenciaga, and Thom Browne were among the first to introduce their digital wearables to this new social media realm. Initially, this avatar marketplace will be accessible in the United States, Canada, Mexico, and Thailand, with plans to expand to additional countries soon.

The digital fashion label is ready to offer a diverse selection of outfits, ranging from chic mini dresses to comfy DressX sweatsuits. These looks will be available as complete ensembles, priced between $3 and $9, with revenue from digital wearables shared between Meta and DressX. Meanwhile, Meta will continue providing complimentary outfits to marketplace users.

DressX  plans DressX is committed to releasing fresh fashion collections for Meta on a monthly basis and is also encouraging independent creators to monetize their unique designs, a feature already available on its own platform.

"Fashion speaks a universal visual language, and we are thrilled to enable creators on Meta's platforms to explore limitless self-expression in the digital domain,\" DressX remarked. said .

DressX is rapidly expanding its footprint within the Metaverse. Recently, the digital fashion house teamed up with Jason Wu to unveil an NFT version of Michelle Obama’s iconic ball gown. partnered In collaboration with the trendy fast-fashion brand Bershka, DressX launched a digital clothing line and has made impressive sales on Roblox within its gaming Metaverse, moving over 38,000 pieces. Additionally, DressX gained visibility by appearing on the cover of a prominent fashion magazine. worked DressX has the distinction of being the inaugural digital brand to release a collection on Roblox. released Partnering with Bershka, DressX has successfully rolled out an innovative digital fashion collection. L’Officiel  for a Metaverse issue. 

Read related posts:

• DressX featured its couture creations on the cover of the L’OFFICIEL issue dedicated to the Metaverse.
• Following their collaboration, DressX and Jason Wu released a digital NFT of Michelle Obama’s celebrated dress.
• In an engaging partnership, DressX is also working with American Eagle Outfitters.
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