DressX Secures $15 Million to Shape the Future of Virtual Fashion

DressX, a multi-brand digital fashion platform, successfully raised $15 million in a Series A round, with Greenfield Capital leading the investment. This Berlin-based venture fund is known for its focus on early-stage crypto startups and has previously backed notable names like Dapper Labs, Yield Guild Games, and NEAR Protocol. Other investors participating in this round include Slow Ventures, Red DAO, and Warner Music Group.

According to the announcement DressX plans to leverage this investment to advance its ambitious vision for the future of fashion. The primary goals include enhancing the interoperability of their digital fashion assets and upgrading the functionality of their NFT marketplace and mobile app. The company has also highlighted its intentions to expand its community outreach and foster partnerships with various virtual environments, which encompass social media and the gaming sector.

“With DressX, we are paving the way for an endless, sustainable metacloset in the Metaverse. Digital fashion serves as a visual medium for expressing ourselves and forging connections online, and we're thrilled to advance our technology, broaden DressX’s foothold in the fashion and web3 landscapes, and introduce new functionalities for digital clothing through augmented reality, machine learning, and blockchain,”

expressed Natalia Modenova, the COO and co-founder of DRESSX.

Since its inception in 2020, DressX has emerged as a prominent player in the digital fashion landscape, forging collaborations with various fashionhouses. For example, in 2022, they unveiled a virtual rendition of Michelle Obama's Inaugural Ball gown, crafted by Jason Wu. Additionally, the company partnered with the American brand GAP and the Spanish conglomerate Inditex. developed Besides its own NFT marketplace, DressX’s offerings can also be found in Meta’s Avatar Store, on the South Korean metaverse platform Zepeto, and within Roblox. Bershka , luxury fashion brand Dundas , PacSun , American Eagle Outfitters , and other labels. 

DressX proudly stands as the inaugural digital brand to launch a collection on Roblox. virtual clothing DressX is set to design digital outfits specifically for Meta avatars.

Read more about DressX:

• DressX has released its first complimentary design in the Meta Avatar Store.
• In collaboration with Bershka, DressX is developing a unique digital fashion collection.
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• Valeria reports for Metaverse Post, focusing on fundraising efforts, artificial intelligence, the metaverse, digital fashion, NFTs, and all things related to web3.