DressX forms an alliance with Warner Music Group to bring virtual merchandise to life.

The digital fashion platform DressX has struck a partnership with Warner Music Group, aiming to launch virtual goods specifically for music aficionados.

According to a statement In collaboration with WMG artists, DressX will design digital merchandise, featuring 3D and AR (augmented reality) apparel such as hoodies and tees, which fans can collect and showcase on platforms like Snapchat and Instagram.

Oana Ruxandra, WMG's Chief Digital Officer, highlights the significance of virtual merchandise in the realm of digital fashion. She emphasizes that music fans desire to reflect their identities both online and offline. With Warner Music Group representing major artists like Coldplay, Madonna, Dua Lipa, and Cardi B, there is potential for exciting collaborations, although specific names and details related to the upcoming releases haven't been disclosed yet.

According to the founders of DressX, Natalia Modenova and Daria Shapovalova, 'Digital merchandise and fan wear from musicians are set to become integral to fans' digital wardrobes. It's encouraging to witness a growing number of industry players investing in this emergent sector, which is already revolutionizing the fashion landscape massively. We are steadily moving towards our vision of providing a meta-closet for everyone, enhancing accessibility in fashion through technological advancements.'

In addition to their collaboration, Warner Music Group is set to invest an undisclosed sum into DressX.

WMG is continuously rolling out web3 initiatives. Earlier this month, they established a partnership with Polygon blockchain and LGND Music, focusing on further developments.

In collaboration with the NFT marketplace OpenSea, WMG aims to broaden web3 opportunities available to artists and their audience. “Virtual Vinyl” NFTs . In September, it announced the collaboration Please understand that the content on this page is not meant and shouldn't be interpreted as any form of legal, financial, or investment advice. It's vital to invest only what you can afford to part with and consult independent financial professionals if you have any uncertainties. For more information, we recommend checking the terms and conditions, as well as the support pages provided by the issuer or advertiser. Our commitment at MetaversePost is to offer accurate and unbiased news, but please bear in mind that market conditions can change without prior notice.