DressX Partners with Printemps

The renowned Metaverse fashion multi-brand platform has formed a new partnership with the esteemed French department store. Printemps .

The collaboration’s result is a digital collection This exclusive collection features Printemps' iconic colors, green and white, and includes five unique items: a stylish fedora hat, a chic liquid suit, a heart-patterned snap sweatshirt, an eye-catching spring rise dress, and a luxurious grass fur coat, all priced between $25 and $40.

This launch marks a pioneering move for Printemps, being the first physical store to showcase digital-only fashion items. Visitors can look forward to an engaging pop-up experience where they can virtually try on these items in real-time on an interactive screen, capturing their looks on video.

In addition to the exclusive offerings designed specifically for Printemps, guests will have the opportunity to explore and try on a range of other digital garments from DressX's extensive fashion library.

The DressX phygital pop-up experience will remain available until May 18th and can be found on the main floor of the Printemps department store in Paris.

Previously, DressX has created a ‘Support Ukraine’ Collection. Interested buyers can shop for the items directly through DressX. website or tried on for free on the DressX app. 

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