Collaborating with Mackenzie Turner, DressX is set to unveil a unique collection of wearables for Roblox.

DressX has revealed its collaboration with the popular influencer Mackenzie Turner, known for her million-plus followers on YouTube and TikTok. Together, they’re launching a special digital fashion line within the Roblox metaverse.

This collection is designed to allow Mackenzie's fans to express her iconic style within Roblox. It includes three digital fashion pieces available in assorted colors, featuring a whimsical cotton candy bomber jacket, an adorable heart-shaped fanny pack, and the charming 'Cuties' necklace. The necklace employs Roblox's advanced Layered Clothing technology, allowing for hyper-realistic 3D garments. One major advantage of this tech is its flexibility, accommodating avatars of all body shapes. The collection's vibrant palette showcases hues of pink, purple, and blue, reflecting Mackenzie Turner’s quirky style and lively personality.

Alongside these fashion staples, DressX and Mackenzie Turner will also provide a limited release of 'Cuties' studded water bottle accessories, available for players to claim at no cost on Roblox . 

In 2020, Mackenzie created her YouTube channel focused on Roblox, which has since flourished to include over 1.8 million subscribers across various platforms. She has also launched a line of physical merchandise titled 'Hey Cuties.'

Virtual fashion enthusiasts can find these digital items in the Roblox Avatar Shop right now. The 'Cuties' necklace is priced at 50 Robux (around $0.63 as of this writing), the heart-shaped fanny pack at 55 Robux, and the puffer jacket at 60 Robux.

"I’m thrilled to collaborate with DRESSX and see my merchandise come to life in the digital realm. There's nothing quite like having my favorite 'Hey Cuties' outfits available on Roblox, letting my supporters experience the game from my perspective,\" expressed Mackenzie Turner.

DressX has also unveiled other virtual collections for the metaverse recently. Earlier this year, in January, the platform partnered with luxury fashion label Dundas to bring its designs into the digital universe of Roblox. partnered Cool Cats Unveils New NFT Features and Web3 Experiences While Aiming to Establish a Global Entertainment Brand

Read more:

• DressX claims the distinction of being the premier digital brand to launch a collection on Roblox.
• Shifting from Players to Creators: How Roblox is Opening Doors for Content Makers Through Generative AI.
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