The partnership between DressX and Dundas aims to drop high-end fashion choices in Roblox.

The popular digital fashion platform, DressX, teams up with high-end label Dundas to integrate their stylish creations into the immersive environment of Roblox. 

The 'Party Drop' collection from DressX and Dundas consists of five fashion items designed using Roblox's Layered Clothing technology, which allows for realistic and adaptable 3D garments that accommodate various avatar shapes. 

The designs draw inspiration from celebratory vibes and iconic celebrity outfits. For example, one virtual dress mimics the stunning look worn by Beyoncé at the 2017 Grammy Awards. This Roblox collection even includes a golden ‘Queen Bey Gold Crown’ to complement the shimmering dress. Additionally, it boasts a glamorous embellished dress designed for the metaverse and a fun pink mini dress reminiscent of the classic 90s Barbie style. Alongside the party-themed outfits, the collaboration offers two logo-adorned merchandise pieces: a cozy sweatshirt and a chic black cap.

Virtual fashion enthusiasts can easily acquire these stylish pieces in Roblox. Avatar Shop Visitors to the metaverse can sport these fashion items across all the various experiences the platform has to offer.

"Our primary aim is to explore the exciting new horizons that digital fashion opens up for the industry and empower the Metaverse generation to express themselves creatively with some of the most iconic celebrity-inspired looks reimagined in digital form. Given the overwhelming positive feedback and interest from our previous release, we eagerly anticipate the community's reaction to our meticulously crafted Party Drop with DRESSX,\"

stated Dundas founders Peter Dundas and Evangelo Bousis.

Founded in 2017 by Peter Dundas and Evangelo Bousis, the brand prides itself on its willingness to embrace innovation and take risks. Renowned for its red-carpet designs, Dundas operates multiple boutiques in trendsetting cities like Los Angeles, Miami, New York, Mykonos, Dallas, and likely more locations. 

This isn’t the first collaboration between Peter Dundas and Evangelo Bousis with DressX. Back in September 2022, the pair rolled out a collection that highlighted four unique NFT artworks.  The Big Game Earlier in December 2022, DressX teamed up with Inditex's Bershka to launch a Christmas-themed AR collection.

Before this, the digital fashion platform collaborated with the American brand GAP to create outfits ready for the metaverse. clothing collection DressX marks a significant milestone as the inaugural digital fashion brand to release a collection on Roblox. hoodies . 

Read more about digital fashion:

• Plans are underway for DressX to craft virtual outfits tailored for Meta’s avatars.
• Gucci has introduced an impressive range of digital wearables for avatars navigating the Metaverse.
• A digital dress by Carolina Herrera, showcased during NYFW, fetched over $5,000 on Roblox.
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