The collaboration between DressX and Bershka has led to exciting new digital fashion offerings.
The collaboration has resulted in a striking digital collection created by DressX in partnership with Inditex's Bershka.
Since launching in 2019, DressX has established itself as the leading platform for augmented reality fashion, collaborating with numerous designers and brick-and-mortar retailers. L’Officiel , and Roblox .
This time DressX developed This digital collection features eight exclusive augmented reality fashion items celebrating Bershka's debut in the digital sphere. Bershka, part of the Inditex family—which includes brands like Zara and Pull&Bear—boasts 1,081 stores across 71 countries, generating net sales around €2,012 million. lists This partnership opens a new demographic for DressX, as Bershka is primarily aimed at a youthful audience. The shift towards digital clothing aligns perfectly with contemporary values of sustainability, particularly appealing to the Gen Z crowd.
According to DressX, these pieces are 'phygital'—existing both in the digital and physical worlds. Users can explore a dynamic augmented reality filter to elevate their social media presence.
DressX invites fashion enthusiasts to experience and showcase these new pieces digitally in celebration of Bershka’s inaugural digital collection. While the playful smiley print shirt is offered for free, the other items are priced between $1.99 and $2.99.
Customers now have the option to pre-order these augmented reality fashion pieces directly on the DressX platform and share their favorite styles on social channels.
DressX joins forces with American Eagle Outfitters in another exciting collaboration. app During MVFW, DressX actively supports Ukraine and its designers.
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In line with the Trust Project guidelines With a Master's degree in Public Communications and currently pursuing a second major in International Business Management, Valeria spends her spare time indulging in photography and fashion styling. Her journey in journalism and style began at 13 with her first fashion blog.